Responsibilities
* Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics
* Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well
* Manage supporting agencies, challenge delivery, ensure alignment and control spend
* Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness
* Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities
* Define the strategic direction and set clear expectations for agency resources
* Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables
* Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement
* Hold the agency accountable to predefined KPIs (e.
G., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting
* Provide strategic, data‐informed guidance to three internal campaign managers,



responsible for translating business priorities into major campaigns
* Analyze available marketing data directly from platforms during ongoing build‐out of tracking and attribution systems
* Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact
* Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‐driven insights Requirements
* 5+ years of hands‐on performance marketing experience (Google, Facebook) across multiple countries or markets
* Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals
* Experience managing external agencies and holding them accountable for results
* Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining
* Clear decision‐making skills based on data — but able to act even when full data is not yet available
* Strong stakeholder and cross‐team communication: clear in reporting, prioritization, and campaign feedback
* Fluent in English and Spanish (both spoken and written)

📌 Director, Digital Marketing, Saas (España)
🏢 Alpega
📍 España