We are the world's largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
What does a Social Media Manager at Busuu do?
We're hiring a Social Media Manager to own Busuu's organic social presence and turn it into one of our strongest growth channels. We're building a creator-led content pillar, anchored on long-form video and atomised across platforms and backing organic as a serious growth lever. The role supports both B2C and B2B arms of the business, so you'll be speaking to two quite different audiences: someone learning English to communicate better at work, HR and L&D; professionals deciding what to roll out across a workforce. It's also a role for the AI-native era of social, where AI helps you produce more and test faster, freeing you up to spend your best hours on strategy and big ideas.
You'll sit in Organic Marketing, working closely with Creative, SEO, Performance Marketing and Product Marketing, with specialist support around you: a freelance Community Manager, an Influencer Manager we're hiring shortly, editing resource, and production partners for bigger shoots.
What you'll do as a Social Media Manager
Set and run the organic presence across our priority platforms (TikTok, Instagram, YouTube, LinkedIn, plus emerging channels worth testing), covering both our consumer audience and our business audience and tailoring the approach to each.
Own the content calendar end to end. Edutainment is a big part of the mix, alongside storytelling, product moments, cultural relevance and reactive posting.
Partner with SEO so our output builds a library of evergreen assets that earn visibility in search and in AI assistants, not just a spike in the feed.




Work closely with Performance Marketing on which organic learnings and creative concepts deserve spend behind them.
Build the creator-led content engine
Help stand up our new creator-led pillar: long-form video as the anchor asset, atomised into short-form cuts, clips and stills across every platform.
Direct on-camera talent, colleagues and creators so they land the idea and the tone and be comfortable stepping in front of the camera yourself when the content calls for it.
Grow the community and creator network
Set the direction our Community Manager and Influencer Manager work to, own the tricky judgement calls and hold the standard for who we partner with and how we show up in the comments.
Turn community signal into content ideas and feed it back to Product and Creative.
Run a genuine testing habit: form a hypothesis, ship it, read the numbers, roll the learning into the next batch.
Own social reporting across engagement, growth and the downstream signal we care about with a clear point of view on what to double down on and what to stop.
Scaling output without diluting quality is a core challenge of this role.
3-5 years running organic social for a brand with a global audience. We're open on sector: consumer, B2B, media, agency or creator-side all count. A portfolio of content you personally made, not just briefed. Strong short-form and long-form video instincts and the ability to brief an editor properly.




~ Busuu is a data-led business and we expect this role to hold its own in that environment: designing tests properly, interrogating platform data rather than accepting it at face value, understanding how social contributes to acquisition alongside our other channels and building an evidence-based case for investment that stands up to scrutiny.
~ Strong project management. You get a high volume of good work out of the door and you know how to use freelancers and production partners as leverage rather than as a queue to wait in.
~ AI-fluent: you already use AI daily to raise the quality and speed of your output and you're keen to build systems and automations rather than stopping at prompts.
~ Experience running creator and influencer partnerships from sourcing through to reporting.
~ Paid social experience is desirable, along with an appetite for working closely with Performance Marketing.
~ You don't need to be multilingual, but you should care about the thing we're building. Excellent written English and a good ear for tone.
~ Genuinely online. You know what's happening on social this week, not last quarter.

You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area
Busuu offers a great Private Health Insurance scheme
There is a dedicated training budget to ensure our employees can continuously grow and progress in their careers
We like to support our teams with their work-life balance so we offer versátil working hours and a hybrid model of working
Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, quarterly team and company events
We pride ourselves on embracing our differences, whether they are cultural, racial, religious, or otherwise.

📌 Social Media Manager - Content (Madrid)
🏢 Chegg
📍 Madrid