Product Marketing Manager We are looking for an enthusiastic Product Marketing Specialist to help drive the growth, adoption, and market success of Kleos, the leading cloud-based practice management solution for law firms across Europe. Can you turn customer needs, product innovations, and market insights into impactful marketing campaigns and content? And do you enjoy working cross-functionally with product, sales, and marketing teams to bring new capabilities to market? As the Product Marketing Specialist, you will play a key role in driving the growth and success of Kleos across European legal markets. You will work closely with Product Management, Sales, Customer Service, Digital Marketing, and Field Marketing teams to bring new capabilities to market, strengthen customer engagement, support customer acquisition and retention, and drive product adoption. Based on these insights, you will help position Kleos effectively in the market, translating product features and innovations into compelling customer value propositions, marketing content, and sales enablement materials. An ability to understand and communicate our product's value in a way that resonates with legal professionals and clearly demonstrates how Kleos helps law firms improve efficiency, profitability, and client service will be critical to your success.
In this role, you will play an integral part in supporting product launches, developing marketing content, executing awareness and demand generation campaigns, and helping customers realize value throughout their lifecycle. Ultimately, your goal will be to strengthen Kleos' position as a trusted partner for law firms navigating digital transformation and the evolving legal technology landscape.
Conduct customer, market,



and competitive research to identify opportunities for growth and inform product positioning, messaging, and go-to-market strategies. Analyze market trends, customer expectations, and competitive developments to support business decisions.
Content Creation: Create and maintain high-quality customer-facing content across digital channels, product pages, email campaigns, webinars, and sales channels. Campaign Enablement: Support the development and execution of integrated product marketing programs that drive awareness, engagement, conversion, and adoption. Contribute to product launches, feature releases, seasonal campaigns, webinars, events, content marketing initiatives, and partner programs. Demand Generation & Product-Led Growth: Support customer acquisition initiatives and trial conversion programs through targeted product marketing activities. Performance Metrics: Analyze campaign performance, product usage data, and customer insights to identify growth opportunities and improve marketing outcomes. Regularly update management teams with reports and provide context and key takeaways on product marketing initiatives.
Stakeholder Engagement: Collaborate closely with Product Management, Sales, Customer Service, Digital Marketing, and Field Marketing teams. Within the Legal Software business unit, you will contribute to the continued growth of one of Europe's leading cloud-based practice management platforms for law firms.



As legal professionals increasingly embrace digital transformation and AI-powered workflows, Kleos continues to evolve with innovative capabilities that support productivity, collaboration, and modern legal practice. The role offers the opportunity to make a direct impact on customer growth, product adoption, and market success while playing an important part in shaping the future of legal technology solutions. You are an experienced marketing professional with a minimum of 3 years of experience in Product Marketing. 3+ years of experience in Product Marketing, supporting software, SaaS, or technology solutions. Experience within the legal technology sector is considered a plus. Bachelor's degree in Marketing, Business, or a related field. Demonstrated experience supporting product launches, go-to-market initiatives, and integrated marketing campaigns.
Experience conducting market research, competitive analysis, and customer insight gathering. Experience creating customer-facing content, including websites, email campaigns, presentations, datasheets, case studies, and sales enablement materials. Familiarity with CRM, marketing automation, analytics, and reporting platforms.
Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. Data-driven mindset with experience using customer insights and performance metrics to optimize marketing outcomes.
Experience using AI tools to enhance productivity, research, content creation, or campaign execution is considered a bonus. Fluency in English. Any other language (French, Dutch, German, or Spanish) is a plus. Home office allowance. A versátil, hybrid work setup. An engaged, international, and quality-driven

📌 Product Manager (España)
🏢 Wolters Kluwer Nederland
📍 España