Facelove

is a fast-growing DTC beauty brand in the US. We're direct-response first, the large majority of our revenue comes from paid acquisition, and every decision we make is measured against CAC, MER and contribution margin.

We're scaling quickly, and we're looking for a Head of Paid Media to own that growth: someone who has run serious spend before, knows what breaks at scale, and can build the system that gets us to the next level.

About the Role: You'll take full ownership of paid acquisition across Meta, Google, TikTok and AppLovin, managing $3–5M in monthly spend.

This is a strategy and ownership role. You'll have a team of junior media buyers who handle the implementation, from building and launching campaigns, ad uploads, naming conventions, and day-to-day platform work. Your job is to set the strategy, make budget changes, direct their work, and make sure we scale efficiently as spend grows.

What you'll own

CAC, MER and blended contribution margin across all paid channels

Spend planning and budget allocation across Meta, Google, TikTok and AppLovin

Scaling decisions: when to push, when to pull back, and the evidence behind both

Forecasting and hitting your forecasts

Meta as the dominant channel:

📌 Media Planning Executive (España)
🏢 Facelove
📍 España