Описание: Scopely is a integral video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO, Pokémon GO, and other games connecting hundreds of millions of players worldwide. Задачи
* Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments
* Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts
* Translate product and live ops plans into actionable communication strategies
* Serve as the single source of truth for outbound player messaging
* Lead messaging development across push, email, in-game surfaces, and other CRM channels
* Write or guide performance-driven copy tailored to player motivations
* Partner with design to develop creative aligned with campaign goals
* Ensure consistency in brand voice, tone, and player-first communication standards
* Build and maintain a library of high-performing templates, subject lines, and creative assets
* Represent CRM in sprint planning and live ops reviews
* Influence feature design, including messaging surfaces, onboarding flows, and opt-ins
* Align event timing, offers, and promotions with the communication strategy
* Identify and prioritize data and targeting requirements for personalization and segmentation
* Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
* Review and approve campaigns before launch




* Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization
* Analyze campaign performance and translate insights into actionable improvements
* Play Star Trek Fleet Command to understand the player experience and economy
* Monitor community sentiment, feedback, and trends
* Participate in stand-ups, design reviews, and live ops planning
* Bridge the central CRM function and the game team
* Own direct-to-player campaigns end-to-end and ensure alignment across Social, Community, and Player Experience channels
* Operate as a senior individual contributor with hands-on campaign execution, segmentation, and experimentation. Требования
* 5+ Years of experience in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution
* Proven experience in midcore mobile games, professionally and/or as a deeply engaged player
* Strong creative instincts and the ability to write compelling, high-performing copy
* Experience managing editorial or communication calendars in live service environments
* Comfortable working within sprint-based development and influencing product decisions
* Proficiency with CRM platforms such as Braze or Iterable and lifecycle orchestration
* Strong analytical mindset and experience using data to inform strategy and optimization
* Excellent cross-functional communication and stakeholder management skills
* Nice to have: experience in midcore mobile games as a deeply engaged player. Условия
* Office role in Barcelona Spain
* No conditions specified.

📌 crm marketing manager Star Trek Fleet Command (Cataluña)
🏢 Scopely
📍 Cataluña