Sales Development Representative (SDR) II - Europe
Marketing
About Parsec Parsec Automation Corp. (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations likeGartnerandIDCand a winner of numerous awards, including theData Breakthrough Awards,American Business, andBest in Biz, Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS™ platform to tackle even the most complex manufacturing challenges, Parsec’s solutions are actively optimizing efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Parsec is backed byBVP Forge, a $780M fund in partnership with the $20B Bessemer platform that has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. BVP Forge combines Bessemer’s front-line industry insights, proven growth IP, and robust executive network with tailored resources for self-sustaining companies and the ForgeEdge™ operational program.
Role The Sales Development Representative (SDR) II is responsible for generating qualified pipeline opportunities through outbound prospecting, inbound lead qualification, event engagement, and strategic account outreach. Working closely with Marketing, Sales, Customer Marketing, and Channel teams, this position directly contributes to new logo acquisition, customer expansion initiatives, and partner-generated pipeline in the European region.
Key Responsibilities Pipeline Development & Outbound Prospecting
Execute multi-channel outbound prospecting campaigns across phone, email, LinkedIn,



and other digital channels.
Build and manage prospect lists using ZoomInfo, LinkedIn Sales Navigator, Salesforce, and related tools.
Conduct discovery conversations to qualify opportunities and schedule meetings for Account Executives.
Maintain accurate CRM activity, meeting notes, and opportunity updates.
Qualify leads from webinars, content downloads, demos, events, and digital programs.
Route qualified opportunities to the appropriate sales teams.
Provide feedback on lead quality and campaign performance to Marketing.
Collaborate with Sales and Marketing to maximize event-generated pipeline.
Identify potential expansion opportunities and route qualified opportunities to the appropriate sales resources.
Maintain high-quality CRM data and activity tracking.
Report weekly on pipeline creation, meetings, activity metrics, and outreach performance.
Contribute to continuous improvements in SDR playbooks, messaging, and sales development processes.
Recommend improvements to outreach strategies based on prospect engagement and campaign performance.
Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent professional experience.
~2+ years of experience in Sales Development, Business Development, Inside Sales, Demand Generation, or Lead Generation.
~ Experience engaging executive-level stakeholders through outbound prospecting.
~ Experience using CRM platforms such as Salesforce or HubSpot.
~ Experience within manufacturing software, industrial automation, MES, ERP, SaaS, or enterprise technology.
Familiarity with ZoomInfo, Gong Engage, LinkedIn Sales Navigator, Outreach, or similar sales engagement platforms.
Location Remote in Europe
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📌 Sales Development Representative SDR (Vigo)
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