The Quick Version Have you ever seen a company create their own National Holiday as part of its marketing efforts?
Speaking of silly stuff, we even wrote and produced our own comedic commercial about the real pains that our customers have, and it helped make one of our tools the fastest growing AI tool in the industry
Ultimately we want our marketing to be funny, human, and memorable, because honestly a lot of the stuff out there in the government industry (which is where we compete) is boring.
Now we're looking for someone exceptionally creative to lead our marketing department — a person with the freedom to take big creative swings and the resources to execute their own.
Our brands — Town Web, HeyGov, and ClerkMinutes — form a suite of tools built specifically for municipal clerks, and each one is crafted to be exceptional at its job. If you're a highly effective, exceptional marketing professional, we'd love for you to apply. We're a small, bootstrapped company approaching $3M in ARR, competing against large, private-equity-owned firms with far deeper pockets. That's why our marketing has to be exceptional on two fronts at once: creative work that is unique and memorable, and follow-through to match it — multi-channel campaigns, disciplined measurement, and sophisticated execution that turns attention into pipeline.
They are busy, under‑resourced, deeply practical, and they talk to each other (which as you can guess is why we are emphasising the need to have exceptional marketing)




ClerkMinutes became one of the most widely adopted tools in its category largely on the strength of marketing that looked like nothing else in this space, and your job is to push that further across the whole portfolio. We run on EOS, and the marketing department's cadence — L10s, quarterly Rocks, scorecards — will be yours to run.
Demand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Lifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind it
The quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launches
Go-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and than formal product releases.
You'll work directly with our copywriters, internal product managers, the sales team, and the people who handle data connection and attribution through Salesforce and our other marketing tools. You've led a marketing function and been accountable for its results
Real paid acquisition experience across Meta, Google, LinkedIn, and Bing, and you can run SEO and GEO by directing AI tools well
B2B SaaS background, and you've managed employees, contractors, and agencies
GovTech or public-sector experience, marketing more than one product at a time, and building measurement where little existed. Taking the CultureIndex Survey is a requirement, we will not respond to any applications submitted without this.
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📌 Marketing Manager (Málaga)
🏢 Town Web
📍 Málaga