CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Amazon Media Intern will support the EMEA Regional Amazon Media team in executing media operations across multiple brands and markets. The role is essential to ensuring timely delivery of media initiatives, Brand Store management, campaign execution, reporting, and cross-functional coordination, allowing the Media Managers to focus on strategic planning, optimization, and stakeholder management.

Working closely with regional teams, agencies, Amazon, and cross-functional partners, the intern will help bridge operational execution needs that are not covered by other teams and contribute to delivering best-in-class media activation across the EMEA region.

What Your Impact Will Be:

Media Operations & Campaign Execution

Support media campaign planning and execution across EMEA markets. Coordinate campaign setup with agencies and Amazon teams, ensuring all deliverables are completed accurately and on time. Validate media briefs and ensure all required product and campaign information is available prior to campaign launch.



Track campaign timelines and follow up with internal and external stakeholders to ensure successful execution.

Amazon Brand Stores

Support the maintenance, optimization, and regular refresh of Amazon Brand Stores across key brands. Coordinate with agencies to implement new creative assets, seasonal updates, and product launches. Ensure Brand Stores remain accurate, up to date, and aligned with business priorities.

Reporting & Performance Analysis

Prepare recurring media performance reports and dashboards. Support campaign analysis, identify trends, and consolidate performance insights. Monitor campaign execution and assist Media Managers with optimization recommendations.

Competitive & Market Analysis

Maintain competitor tracking and benchmarking across EMEA markets. Update master tracking files for brands, products, and media activities. Conduct keyword reviews to support local media relevance and search performance.

Cross-functional Coordination

Act as a key operational point of contact between the Media team, GTM, agencies, Amazon, eCommerce, and Brand teams. Support new product launches by ensuring media readiness and asset availability. Collaborate with licensors (Disney, Universal, WWE, etc.) to coordinate approved products and creative assets for campaigns and Brand Stores.

Operational Support





Maintain media trackers, documentation, and project management tools. Support administrative and coordination activities required to ensure efficient delivery across multiple brands and categories. Contribute to continuous improvement of media processes and operational efficiency.

What We’re Looking For:

A student/graduate of Marketing, Business Administration/Economics or a comparable degree program Ideally, already gained some initial experience in Media, Marketing or Sales Strong English language skills and proficiency in MS Office, particularly Excel and PowerPoint. An additional European language is an advantage. A communicative and open-minded person who is quick to understand new topics Strong analytical skills Work independently and reliably Curious and excited to discover the great variety of our brand portfolio

What We Offer:

Monthly internship allowance of EUR 925 gross 25 vacation days per year (prorated to internship duration) Hybrid working set-up Meal allowance Gym discount Employee assistance program: Access to Modern Health and Headspace Toy discount

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here You may be just the right

📌 Amazon Emea Media Intern (Les)
🏢 Mattel
📍 Les