About North Star Network

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North Star Network (NSN) is a general sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment. We're a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About The Role

We're looking for a Content Manager (SEO) to drive organic growth across our LATAM portfolio. This is a growth role. You own the content that drives traffic and revenue across your markets: which pages get built, which keywords they target, how they're structured, how they're updated, and how they convert. Every article you sign off on should have a clear purpose: to rank and to generate revenue. You'll work across multiple LATAM geos (Panamá, Ecuador, Colombia, Venezuela, etc.) and sites, deciding where the opportunity is and turning that into a content plan that moves rankings and revenue. Production support is part of the job, but the outcome we measure you on is performance.

What You'll Own

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- Organic traffic and keyword visibility for your markets

- Content-driven conversions and revenue contribution





- Coverage of commercial and informational keyword clusters across each geo

- Quality and accuracy of everything published under your markets

Key Responsibilities
2. Content Optimisation and Performance Growth
3. Editorial Quality and Brand Standards
4. Production Coordination
5. Cross-Functional Coordination

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- SEO Content Strategy and Keyword Research

- Own the content roadmap for your markets: identify gaps, prioritise clusters, and decide what gets written and when, based on search demand and commercial value.

- Run keyword research end to end: volume, difficulty, SERP intent, competitor coverage, cannibalisation risk, and internal linking opportunities.

- Map keywords to page types and build the silo structure that supports them, distinguishing money pages from supporting content.

- Analyse SERPs before briefing: what Google is actually rewarding for the query, which formats win, which entities and subtopics need to be covered.

- Turn research into briefs that a writer can execute without guesswork: target keyword and variants, search intent, mandatory sections, competitive angle, word budget, internal links, and E-E-A-T requirements.

- Monitor performance in Google Search Console, rank trackers, and analytics, and act on it: identify pages losing ground, pages stuck on page two,



and queries with impressions but no clicks.

- Build and execute a content update programme: refresh, expand, consolidate, or prune existing pages to recover and grow positions.

- Optimise titles, headings, on-page copy, and internal linking to improve CTR and conversion, not just rankings.

- Report on what's working and what isn't, with a clear read on cause and next action.

- Perform the final editorial check on every piece: factual accuracy, brief adherence, SEO execution, readability, and brand voice.

- Verify operator, bonus, and regulatory details against primary sources. No fabricated data, no unverified claims.

- Enforce E-E-A-T and responsible gambling standards, and keep content aligned with the licensing and advertising rules of each LATAM market.

- Keep prose natural and human. Content that reads as AI-generated doesn't ship.

- Brief, assign, and manage writers, ensuring the content roadmap is delivered on schedule.

- Keep the Asana board accurate: statuses, deadlines, briefs, assignments.

- Work with the Content Writer to hand off approved content cleanly and publish on time.

- Align with technical SEO team, product, and commercial stakeholders on priorities and market strategy.

- Basic technical SEO knowledge to identify and flag major issues, such as indexation and canonicalization problems.

- Escalate blockers and scheduling risks early, and contribute workflow improvements.

Essential
What we're looking for

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- Proven track record growing organic traffic through content, with results you can talk through.

- Strong content SEO skills: keyword resear

📌 SEO Content Manager (España)
🏢 North Star Network
📍 España