Why you should join At Factorial, we’re building the leading Business Management platform for SMBs. Our software helps companies manage HR, Finance, and Operations — everything from payroll to performance to expenses — in one place. We’re one of Europe’s fastest-growing Saa S companies (1 M+ users, 1,400 employees, 7 markets), backed by top-tier investors and proudly headquartered in Barcelona. Our next chapter? Reaching €1 B ARR within the next three years. To get there, we need to ensure every product succeeds. Product Marketing plays a critical role in making our multi-product vision a reality — positioning, launching, and growing all our products so they reach their full business potential. Your Mission Make every Factorial product understood, adopted, and monetized across all markets — ensuring each one generates a strong pipeline and reaches its ARR goals. You will: Define and execute GTM strategies for all products and launches, from concept to measurable business impact. Craft clear positioning for each product vertical, aligning value propositions with commercial objectives. Ensure Sales is ready to sell every product, leading enablement programs, training sessions, and building tools that increase win rates and cross-sell efficiency. Maintain exceptional quality across all product-related outputs — from campaigns and videos to communications and landing pages — ensuring clarity, accuracy, and brand excellence. Manage complex projects end to end, acting as the connector between Product, Sales, Marketing, and CX to align priorities, timelines, and outcomes. Lead and mentor the Product Marketing team,



building the right structure and ways of working to operate effectively across multiple products and markets — while fostering a strong business mindset focused on pipeline generation, revenue impact, and measurable results. Work hand in hand with Product leaders to plan and anticipate GTMs early — aligning stakeholders across functions and ensuring every launch is timed, positioned, and executed for maximum market impact. Partner with leadership to shape and evolve Factorial’s multi-product and AI narrative, ensuring our story in market drives tangible ARR growth. What We’re Looking For The list below describes our ideal candidate. Don’t be discouraged if you don’t meet all the criteria: Proven experience in Product Marketing or a similar GTM leadership role in B2 B Saa S (minimum 5 years). Strategic leader who can build and scale teams, not just manage them. Expert in positioning and go-to-market strategy across multiple products, segments, and markets. Strong business acumen — you connect messaging to pipeline generation, ARR, and commercial impact. Exceptional communicator — clear, structured, and persuasive with both execs and teams. High attention to detail and design sensibility — you care deeply about product polish, brand consistency, and visual storytelling quality. Excellent stakeholder management skills,



capable of driving alignment and execution across Product, Sales, Marketing, and CX. Thrives in fast-changing environments, able to turn complexity into clarity and action. Fluent in English. Big pluses Experience in multi-product and/or multi-market Saa S. Fluency in additional European languages (Spanish, Italian, German, Portuguese, French). Pricing & Packaging experience. Compensation and relocation support

We offer
a gross annual compensation between €70,000 and €90,000, depending on seniority and experience. This amount includes both base salary and a variable component tied to business and performance objectives. You’ll also receive a generous Stock Option Plan (SOP) — bringing your total annual compensation (cash + stock) to over €100,000. At Factorial, we know talent is integral That’s why

we offer
a Relocation Package to support candidates moving to Spain. For international hires, we also assist with the Spanish Inbound Tax Regime (known as the Beckham Law), which allows eligible professionals relocating to Spain to be taxed at a flat rate (around 24% on Spanish-sourced income). We handle the process and paperwork, making relocation seamless and financially rewarding. Additional perks and benefits High growth, multicultural and friendly environment Save expenses with Cobee and get your salary in advance with Payflow Healthy life with Gympass and Alan as private health insurance Language classes with Yolk Academy Syra discounts, Nora & Apeteat lunch Breakfast in the office, organic fruit and free caffeine and theine Versátil schedules, pet Friendly and no dress code WFH days

📌 Product Marketing Director (Barcelona)
🏢 Factorial
📍 Barcelona