Marketing Services Program Specialist (Barcelona)

Marketing Services Program Specialist (Barcelona)

21 oct
|
Alliance Healthcare
|
Barcelona

21 oct

Alliance Healthcare

Barcelona

If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere.

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As a leading healthcare solutions provider, we support pharmacies through innovative services that enhance patient care, strengthen customer engagement and drive sustainable business growth.

This role is responsible for driving the commercial success, adoption and operational execution of healthcare services across a network of 900 pharmacies. Acting as the link between pharmacies, service providers and end consumers, you will define go-to-market strategies, optimize service performance and deliver growth in a B2B2C environment. Reporting to the Marketing Services Manager, you will play a key role in expanding Alliance Healthcare's healthcare services offering and creating value for both pharmacies and patients.

Lead the launch, implementation and growth of Telemedicine, Loyalty and Dermatology services across the pharmacy network.

Develop and execute B2B2C marketing and commercial strategies to drive service adoption, engagement and revenue growth.

Create marketing materials, training content, sales presentations and point-of-sale support tools.

Train pharmacy teams and field teams to ensure successful deployment and service utilization.

Coordinate internal teams, external providers and key stakeholders to ensure seamless service delivery.

Monitor performance, KPIs, budgets and forecasts, providing regular business insights and recommendations.

Identify operational challenges and implement solutions to improve pharmacy experience and business performance.





Drive continuous improvement initiatives that enhance customer value and commercial outcomes.

5+ years of experience in marketing, business development, service management, project management or commercial roles.

~ Proven experience managing multi-stakeholder projects and service-based business models.

Degree in Marketing, Business Administration, Pharmacy or a related field.

Strong commercial and business development mindset.

Excellent project management and stakeholder management skills.

Analytical and data-driven decision-making capabilities.

Experience managing budgets, forecasts and business KPIs.

Advanced English proficiency.

Lead innovative healthcare services with direct impact on pharmacies and patients.

Enjoy opportunities for professional growth and career development.

Help shape the future of healthcare services in pharmacy and create healthier futures with Alliance Healthcare.

Benefit offerings outside the US may vary by country and will be aligned to local market practice. Full time

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company's continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory. xugodme

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements.

📌 Marketing Services Program Specialist (Barcelona)
🏢 Alliance Healthcare
📍 Barcelona

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