At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients. The role will also provide business planning and analytical support to the BUD HT-IM, including sales and supply forecasting, scenario analysis and the interpretation of business performance. At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients. The role will also provide business planning and analytical support to the BUD HT-IM, including sales and supply forecasting, scenario analysis and the interpretation of business performance.

Job Description
It will be the responsibility of the position holder to help develop the presence and recognition of Sobi as a credible partner with the Hematology and Immunology community through supporting the development of relationships with key stakeholders, as well as the successful development and delivery of agreed pre and post license marketing projects, with territorial responsibility for Spain. The position holder will also be expected to be able to travel within own country as well as to HQ and international meetings as needed in the line of usual business activities. Under the direction of the BUD HT-IM the candidate will work with local medical and market access colleagues as well as HQ staff in a cross-functional approach to Sobi’s interactions with key stakeholders (physicians, nurses, scientific associations, etc.).



The role covers the lifecycle management of established brands, as well as preparation for potential launches of pipeline or newly acquired products, subject to company decisions and applicable regulatory and compliance requirement Main responsibilities country business plan, including any required local strategy or tactical variations and budget. Lead the local brand team, respecting the accountabilities of each function. Responsible for giving feedback about local commercialization needs and market and competitor perspectives into global strategy development through appropriate channels. Drive unbranded (and branded after launch) tactics that are in line with core product messaging and highest standards of compliance;

e.
G. Internet, social media. Lead commercial pre-launch preparation and coordinate cross-functional launch readiness for potential pipeline or acquired products, subject to company decisions. Develop strategic communications and/or training materials for internal and external customers on current projects and tactics and working with Medical colleagues ensure the highest level of scientific credibility in all Sobi external communications. Lead and organize the country hematology and immunology engagements and involvement in local events and initiatives, working to support the KAM team and the National Sales Manager. Work closely with BUD HT




- IM local medical and Community Engagement colleagues on Sobi partnership with patient organizations and industry partners, as appropriate. Measure value, impact, and return on investment (after launch) of commercial campaigns. Monitor marketing investment efficiency and the quality of analyses. Work in tight collaboration to manage and support projects from Headquarters, travelling as needed to ensure alignment, with frequent contact with Integral Brand Commercial Lead. Take ownership of customer networking and working with the BUD, the National Sales Manager, and the KAM team to manage ongoing key stakeholder relationships on a country scale. Collaborate with BUD HT-IM to define and deliver the overall marketing strategy, ensuring local customer needs and market requirements are included in the development of Sobi global strategy. Spend time in the field, according to business needs, supporting business activities and interacting with key customers Candidates need to be flexible to travel to business meetings at Sobi office facilities on a regular basis and support Sobi activities at National & International conferences Qualifications What you bring A university degree, ideally in a medical or science-based field At least 3 years of proven pharmaceutical marketing leadership or management experience Direct customer relationship management experience, with the ability to engage with customer needs when delivering company projects Experience monitoring marketing operating expenditure against agreed targets, and working effectively on competitive intelligence A proven ability to work in matrix organizations Proven pre-launch and launch experience, including project coordination Knowledge of local health systems and their decision-making processes The ability to work independent

📌 Brand Manager – Hemato-Immunology (Madrid)
🏢 Sobi Swedish Orphan Biovitrum
📍 Madrid