Natulim is a fast-growing European brand of eco-friendly cleaning products. Our ambition is to become

the leading eco-cleaning brand in Europe

, building a strong, innovative and consumer-centric DTC brand. Our flagship product,

biodegradable laundry detergent sheets

, offers a simpler and more sustainable alternative to traditional laundry detergents. We currently operate across several European markets, and our growth is driven by a

DTC, data-driven and highly performance-oriented approach

, combining Shopify, acquisition, content, CRM and a culture of continuous experimentation. We are a young, international and

remote-first

team, where everyone has a high level of autonomy and ownership. We are now looking to accelerate our growth in

Romania

, a strategic market for Natulim. The Role

We are looking for a

highly creative, performance-driven and business-oriented

person to lead Natulim's growth in the Romanian market. The main growth engine for the market will be

creating, testing and optimizing our advertising creatives

. We are therefore looking for someone who can turn consumer insights into

creative angles, advertising concepts and content that drives sales

. You will combine

creativity and data analysis

: understanding what works, identifying why it works, developing new hypotheses and continuously evolving our creative system. We are not simply looking for someone who can manage an ecommerce business. We are looking for someone who can

deeply understand the Romanian consumer, identify new communication angles and turn creativity into business growth. Your Responsibilities

Regularly analyze campaign and creative performance to identify the





angles, hooks, formats and messages

that drive results. Identify new creative opportunities based on

data, consumer insights, trends, competitors and Romanian culture

. Develop new creative hypotheses and propose new advertising concepts adapted to the Romanian market. Create

creative briefs

and collaborate with internal teams, creators and partners to produce new ads. Develop and test different

angles, hooks, formats, messages and value propositions

. Identify the elements that make a creative successful and turn learnings into new iterations. Gradually build a

scalable creative system

capable of continuously generating new ideas and creatives for the Romanian market. Stay up to date with

Romanian DTC brands, social media trends and new creative approaches

. Work closely with the Paid Media team to turn creative insights into

profitable growth and acquisition

. Track key acquisition and performance KPIs:

CAC, ROAS, CPA, CTR, CVR, AOV, LTV

, etc. Understand the relationship between creative performance, acquisition and ecommerce conversion. Identify funnel friction points and propose actions to improve overall performance. Prioritize initiatives based on their

potential business impact

.



Analyze the performance of the Romanian market and turn data into concrete recommendations. Test, learn, iterate and scale the initiatives that work. Own and optimize the

Shopify customer experience

for the Romanian market. Identify opportunities to improve

conversion rate, AOV and revenue

. Manage and optimize products, collections, promotions, bundles, product pages and landing pages. Propose and coordinate experiments and A/B tests. Identify friction throughout the customer journey and work with the relevant teams to solve it. Ensure an excellent user experience, particularly on mobile. Continuously adapt the ecommerce experience to

Romanian consumer expectations, purchasing habits and market dynamics

. Coordinate CRM campaigns and automations in

Klaviyo

. Ensure consistency between acquisition campaigns and the customer journey. Identify opportunities to improve

retention, reactivation and LTV

. Collaborate with the relevant teams to maximize the value generated by each customer. Adapt CRM messaging and customer journeys to the

Romanian market and consumer behaviour

. Develop a deep understanding of the

Romanian consumer

, including their needs, motivations, objections and purchasing habits. Adapt messaging, creatives and value propositions to the Romanian market. Identify new growth opportunities and help establish Natulim as a leading eco-cleaning brand in Romania. Develop a strong understanding of

local competitors, DTC brands, market trends and cultural specificities

. Identify opportunities to differentiate Natulim within the Romanian cleaning and sustainability market. Work autonomously

📌 Creative Strategist E-commerce (Madrid)
🏢 Natulim
📍 Madrid