Content Specialist - English-language markets Role

Content Specialist - English-language markets Team

Marketing Reports to

Head of Marketing Location and setup

On-site, hybrid, or fully remote. Our office is in Donostia-San Sebastián, Spain Hours

Full time, with flexible start and finish times Languages

Native or C2 English. Spanish and other languages are a plus Why this job exists

Every year, more people study, get certified, and take their exams online. For those credentials to count for as much as the ones earned in a classroom, somebody has to make sure the exam was fair. That is what we have done at Smowltech since 2012 with

SMOWL

, our proctoring solution. More than 350 institutions work with us today. Now we need someone to tell that story in English. Someone who can take a technical subject like academic integrity, AI, and online assessment, and turn it into content that university leaders and corporate training managers actually want to read, watch, and pass along. What you will do

Own the English editorial calendar.

You plan, write, and publish across the blog, LinkedIn, YouTube, and email, all tied to our demand generation goals. Write for search and for AI answer engines

(SEO and AEO/GEO): search intent, clean structure, original data, and sources worth citing. Run our weekly English LinkedIn newsletter

start to finish. It is yours. Produce multimedia

: scripts and pieces for YouTube, carousels, and social formats. Adapt content across markets by transcreation

, not word-for-word translation, alongside the rest of the content team. Coordinate link building and digital PR campaigns

with outside partners, and review every piece before it goes live.



Turn real customer stories into case studies

, interviews, and material that Sales and Customer Success can put to work. Measure, then decide

: rankings, organic traffic, engagement, and how content shows up in leads and MQLs. You bring what you learn to our weekly marketing review. Use AI tools as part of your workflow

for research, drafts, and quality checks, always with your own editorial judgment and a human review at the end. Keep the brand steady

: our brandbook, our official English naming, and content that is accessible to everyone (WCAG AA). How we will know it is working

At 30 days.

You know SMOWL, the brandbook, and our naming conventions, and your first pieces are live. At 90 days.

The English editorial calendar is yours, and you have brought us a content plan with a business case behind it. At 6 months.

Organic traffic is growing steadily in your markets, and we can see content showing up in the MQL numbers. What we need from you

Native or equivalent (C2) English

, and the ability to write for a U.S. audience. Two or more years

creating content for brands or publications, with a portfolio of English pieces you wrote yourself. Real SEO experience.

You work in Google Search Console regularly, plus a suite like Semrush or Ahrefs. Comfort in WordPress.





You can publish and lay out a page without waiting on anyone. An eye for numbers.

You read performance data and change the plan when it tells you to. Independence.

Hand you a goal and the guardrails, and you work out the route yourself. A real team player.

You coordinate with other departments, and you both give and take feedback on the work. We do not ask for a specific degree. If your background is something else and your work speaks for itself, apply anyway. Nice to have

Experience in B2B SaaS, EdTech, or higher education. Direct response copywriting and a working knowledge of CRO. Video: scripting, shooting, or editing. Digital PR and link building. Advanced use of generative AI for content, with editorial control. Familiarity with digital accessibility (WCAG). What we offer

Competitive pay

, based on your background and experience. Full time

, with adaptable start and finish times. Work the way that suits you

: on-site, hybrid, or fully remote. Our office is in Donostia-San Sebastián. Room to grow

: a career path for specialists and for future leaders, plus training built around your role. An international team

, working across several markets and languages every day. Work that matters

: your content helps make online education more trustworthy and easier to reach. Who we are

Smowltech started in 2012 with one mission:

to build trust in the digital world

. Online education keeps growing, and a familiar problem has grown with it. Teachers and evaluators do not always trust what is happening on the other side of the screen. How do you keep people from cheating? How do you confirm that the person who sat the exam i

📌 Content Specialist (San Sebastián)
🏢 Smowltech
📍 San Sebastián