Think Ahead Education is hiring a Digital Growth & Paid Media Manager whose main objective is to own qualified lead generation across its whole digital ecosystem: the websites and landing pages, the paid media campaigns, the organic (SEO and GEO) programme, the measurement behind all of it, and the CRM flow that turns an enquiry into a conversation with sales.

Why this is a growth story

Since 2016 Think Ahead Education has helped thousands of students reach their full academic potential in the British and IB systems. Families who find us stay with us, recommend us and come back at every stage of their child's journey: from IGCSE to A-Level or IB, from exam preparation to university applications, and from Madrid to anywhere in the world. The next chapter is about scale, and this role is its engine. We serve students and families (B2C) as well as schools and companies (B2B) with one standard of excellence, guided by three values: excellence, personalisation and innovation. One brand, four ways to grow: Academy

: strengthen our leadership in Madrid and turn every centre (Alcobendas, La Moraleja, Barrio Salamanca, Pozuelo) into a growth engine. Online

: take the same teaching quality to any country that follows the British curriculum or the IB, with no geographical ceiling. University Guidance

: reach ambitious families aiming at top UK and US universities, a high-value service with a natural link to the rest of our offer. Schoolling Programme Exam Centre

: drive enrolment in the Schooling Programme and grow the number of Exam Centre candidates through stronger positioning and well‑run campaigns. B2B Schools and Corporate Support

: position Think Ahead as the partner of choice for schools and companies. Why now

This is a newly created position,



part of a wider process of specialising and professionalising our marketing department as the group grows. Families, schools and companies reach us through many doors: a Google search, a parent's recommendation, an open day, a school counsellor, etc. Every inquiry needs to arrive at the right person, at the right moment, with the right follow‑up; when it does not, good leads go cold before our sales team ever has a real conversation. Closing that gap, from first click to qualified handover, is the heart of this role. This is marketing with real impact. Every qualified lead is a family facing one of the most important decisions they will make, and every enrolment is a student who gets better grades, more confidence and a real shot at the university they want. Scope: what you will govern

You'll lead the entire digital growth engine at Think Ahead Education, across Academy, Online, University Guidance, Schooling Programmes and B2B. Your mission is simple to state and ambitious to deliver:

turn digital into qualified leads and enrolments.

We judge success by commercial results, not form fills. You set the strategy and the creative direction. External specialists execute against your brief. Website and conversion

Own thinkaheadeducation.com, the landing pages, the forms and the CTAs as commercial assets. You'll spot friction,



prioritise improvements and ship them with our in‑house developer and external partners, tracking performance by business line. Paid media

Google (Search, PMax, YouTube, Demand Gen), Meta, LinkedIn, TikTok, plus programmatic and DOOH at peak season. You'll run three always‑on lines (Brand, Performance and University Guidance) in Spanish and English, starting in Madrid and expanding to Spain and international markets. Work hands‑on or lead an agency. Shift budget with performance and the academic calendar, and test new channels with clear rules for when to stop and when to scale.

The KPI is cost per qualified lead, not cost per click. SEO and GEO

Turn the external specialists' recommendations into an internal plan that actually ships. Lead the blog and resources for British and IB families, and make Think Ahead the name AI assistants recommend. Analytics

The external setup is done for you. You govern it from there: GA4, GTM, Search Console and dashboards connected to the CRM. You'll track cost per qualified lead, lead‑to‑enrolment conversion, CAC, LTV and channel contribution, so decisions rest on clean data. CRM and sales partnership

Zoho CRM is the only source of truth. You'll own lead qualification, the handover to sales and nurturing by email and WhatsApp, and you'll meet with sales regularly. The goal:

no enquiry lost, every lead reaches sales with context, and every enrolment traced back to its channel. Content and brand

Set the editorial strategy for parents, students, international families and schools. Lead the in‑house creative team and outside partners, and protect a premium brand at every touchpoint. Events and new markets

Bring digital capture and measurement to ope

📌 Digital Growth (Alcobendas)
🏢 Think Ahead Education
📍 Alcobendas