Factorial is entering a new chapter. What started as an HR platform is evolving into a broader AI company that helps businesses connect their operations, make better decisions, and get work done.
This evolution creates a defining opportunity for our brand.
As we expand beyond our original category, we need to shape how the market understands Factorial, what makes our approach to AI different, and why our vision matters to businesses everywhere. We need a brand that reflects the ambition of our product, builds trust with decision-makers, and stands out in an increasingly crowded market.
As VP Brand & Communications, you will own how Factorial is seen, heard, and remembered. You'll define our global brand strategy, lead creative excellence, shape our corporate narrative, and build our presence across media, industry conversations, and the wider business community.
Reporting to the VP of Marketing, you'll lead a multidisciplinary organisation spanning brand, creative, content, communications, and PR, working closely with senior leaders across Marketing, Product, Sales, and People.
This is an opportunity to shape the next chapter of a company with international reach, ambitious growth plans, and a clear point of view on the future of work and AI.
Your mission is to turn Factorial's vision into a distinctive, trusted, and commercially effective brand.
What You’ll DoBrand Strategy & PositioningOwn Factorial's global brand strategy, including positioning, architecture, identity, tone of voice, and corporate narrative.
Lead the evolution of our brand as Factorial moves from an HR-focused platform to AI for Business, making our broader vision clear, credible, and compelling.
Define what makes Factorial different in a market where many companies claim to be AI-powered,



ensuring our brand is grounded in real product capabilities and customer value.
Build a consistent integral brand that resonates with different audiences, company sizes, and markets while allowing for meaningful local adaptation.
Establish a clear framework for measuring brand impact, connecting awareness, consideration, branded demand, pipeline influence, and commercial performance.
Creative, Content & CampaignsLead our creative and content organisation, setting a high bar for quality, originality, and execution across every customer touchpoint.
Develop distinctive campaigns and creative concepts that bring Factorial's vision to life and make complex ideas about AI and business operations easy to understand.
Ensure consistency across brand campaigns, product launches, digital channels, events, sales materials, and customer communications.
Build AI-enabled creative workflows that increase speed, experimentation, and localisation without compromising quality.
Partner closely with Performance Marketing and Product Marketing to ensure brand creativity supports demand generation and business growth.
Communications, PR & MediaOwn Factorial's global communications strategy, including corporate communications, media relations, executive communications, and issues management.
Strengthen Factorial's presence in relevant business, technology, and industry media across our key markets.
Shape our public narrative around AI for Business, helping customers, journalists, analysts,



and the wider market understand our approach and its practical value.
Lead communications around major company milestones, product launches, market expansion, and other strategic announcements.
Work closely with People and leadership teams to ensure the experience inside Factorial reflects the values and ambition we communicate externally.
Executive Visibility & Thought LeadershipPosition Factorial's founders and leadership team as credible, distinctive voices on AI, the future of work, and how businesses operate.
Build a thought‑leadership strategy that generates meaningful conversations through original perspectives, research, media opportunities, and industry events.
Identify opportunities for Factorial to contribute to the conversations shaping the future of business software and AI.
Act as a senior spokesperson for Factorial when appropriate, representing the company with clarity and conviction.
Team & Organisational LeadershipLead and develop a multidisciplinary team across brand, creative, content, communications, and PR, working through senior leaders and building a strong leadership structure.
Attract, develop, and retain exceptional talent across creative and communications disciplines.
Establish clear priorities, objectives, and accountability, ensuring the team operates with focus, speed, and strong cross‑functional collaboration.
Build an environment where people take ownership, experiment, share knowledge, and continuously raise the quality of their work.
Manage the Brand & Communications budget effectively, balancing long‑term brand building with measurable business impact.
What We’re Looking For15+ years of experience in brand, communications, or marketing, including significant leadership experience in a h

📌 Vp Brand (Madrid)
🏢 Factorial
📍 Madrid