As you contemplate your future, you might be asking yourself, ” What’s the next step?’’ Start your journey with usWe’re seeking an experienced Senior UX Researcher to join our UX Research team in Barcelona (hybrid). We are looking for a Senior User Researcher to become the dedicated research and intelligence partner for Prime, the heart of eDreams ODIGEO’s business. You will connect evidence from across flights, hotels, rail, ancillaries, payments, Customer Experience and international markets to create an integrated understanding of the Prime member journey. You will identify the strategic knowledge gaps that matter most, lead high-value mixed-methods research and advise Product Directors and executive leaders on opportunities to improve acquisition, engagement, cross-product adoption, retention, revenue and member experience.
If you’re ready to soar, we’re ready to take you there.
Why eDreams ODIGEOWe’re the world’s leading travel subscription platform.
We pioneered Prime, the first and world’s leading travel subscription programme since launching in 2017. Millions of Prime members every year across multiple markets. 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members. Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents – 99% permanent contractsPrime members are subscribed to integral travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive,



member-only benefits.
What you will do: The Role’s

Key Responsibilities
and TasksAs an eDOer, you will have clear objectives, great challenges, and a clear overview of how your work contributes to the global company project and its customers. As a Senior UX Researcher in the UX Research team, you will be in charge of:CORE: Prime Research and IntelligenceResearch and Intelligence Manage the strategic research roadmap across the Prime lifecycle (acquisition, onboarding, engagement, adoption, retention). Prioritize key research to guide Prime strategy, growth, revenue, and experience Execute end-to-end generative, evaluative, and mixed-methods research. Synthesize user feedback, behavioral data, and research into actionable insights. Maintain an Evidence and Opportunity portfolio with source traceability and action items. Link research-backed decisions to execution and measurable results.
Cross-Functional Program ManagementCoordinate Prime research demand and cross-functional dependencies across teams. Connect research across products to map the end-to-end Prime journey and remove silos. Balance competing priorities for research resources, participants, and CRM capacity. Establish delivery plans, key decisions, risks, and escalations for complex research initiatives. Support cross-product research directly shaping Prime strategy and member experience.




Executive-Level Stakeholder ManagementAdvise Prime Product Directors and executives with actionable research insights. Summarize evidence into clear recommendations, trade-offs, and risk assessments. Regularly share insights, knowledge gaps, and research priorities with leaders. Identify research gaps early to de-risk key product investments. Transparently report research limitations and confidence levels. Guide roadmaps using objective, evidence-based data.
Research OperationsInternal Member Participant Recruitment Management Lead team-wide CRM participant recruitment as the primary owner. Manage recruitment workflows, including prioritization, targeting, scheduling, incentives, and CRM QA. Maintain a central roadmap, calendar, and contact records for cross-team outreach. Enforce contact frequency, fatigue, privacy, consent, and sample quality controls. Align cross-team recruitment to eliminate duplicate outreach and scheduling conflicts. Monitor campaign metrics and member-contact risks to improve the CRM operating model.
Research Operations InfrastructureBuild scalable research infrastructure, including RACIs, SOPs, intake, and templates. Set research planning, participant management, evidence traceability, and quality standards. Track operations metrics to remove bottlenecks and increase speed, reliability, and output. Partner with UR leadership and UXD Ops to define operational ownership. Develop business cases for dedicated Research Operations capacity.
AI Transformation and OperationsScale responsible AI workflows from planning to impact tracking. Prioritize AI use cases that clear bottlenecks and improve accessibility. Set validation, privacy, traceability, and quality controls. Pilot and scale AI workflows based on quality and output impact. Drive adoption with guid

📌 Lead Ux Researcher, Ai-Driven Product Strategy (Les)
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