21 oct
|
Qad
|
Valladolid
Organization OverviewCompany DescriptionQAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive, life sciences, packaging, consumer products, food and beverage, high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.
We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain.
Job Description
QAD is seeking a Integral Revenue Marketing Manager to own and execute strategic go-to-market campaigns and drive pipeline generation globally. This role is based in EMEA (Spain/UK preferred) and reports to the Director of Revenue Marketing.
This role sits within the Revenue Marketing team and partners closely with the Director of Revenue Marketing and the broader Revenue Marketing organization to set strategy, run integrated campaigns, and deliver pipeline contributions globally.
This role is responsible for deciding and developing both customer and new logo revenue campaigns, focusing on industry-specific campaigns that generate qualified pipeline and drive measurable revenue impact across QAD's manufacturing solutions portfolio.
They will partner closely with Sales, Business Development, Product Marketing, and integral channel partners to run multi-channel GTM motions, from account-based strategies to broad-based demand generation,
executing against the global pipeline plan set in partnership with the Director of Revenue Marketing.
This remote role requires 10–15% travel to represent and align marketing strategies at key industry gatherings, including Champions of Manufacturing (CoM) events, annual Sales Kickoffs, and integrated marketing planning meetings.
What You’ll DoDecide and develop customer and new logo revenue campaigns, with a focus on industry-specific campaigns, in partnership with the Director of Revenue MarketingRun strategic GTM motions, including ABM, digital campaigns, and webinars, aligned to global pipeline goalsBuild and execute integrated campaigns (email, digital, webinars, ABM) targeting priority accounts and segments globally, across both customer and new logo audiencesExecute and participate in industry conferences and trade events to drive brand visibility, lead generation, and account engagement globallySupport execution of customer events and programs, driving registrations, engagement, and pipeline follow-upPartner with Sales and Business Development to align campaigns with territory plans, account priorities, and pipeline targetsWork with global channel partners to extend campaign reach and drive co-marketing pipeline contributionCoordinate with the Product Marketing team on shared messaging, positioning, and campaign assets,
ensuring consistent global executionDrive demand generation and pipeline acceleration programs tailored to industry and regional market dynamics and buyer behaviorDevelop segmentation and targeting recommendations by industry, geography, and buying stageDeliver against pipeline and revenue targets (Sales Accepted Opportunities, pipeline contribution) globallyTrack pipeline performance from campaign inception through to revenue, flagging funnel risks to the Director and SalesPartner with Sales to improve conversion and progression where opportunities are stallingMaintain pipeline hygiene and SLA accountability, ensuring timely follow-up, clear stage progression, and accurate data capture across all marketing-generated opportunitiesReport on weekly campaign performance, recommending spend and optimization adjustmentsPartner with Marketing Ops and RevOps on data, reporting, and campaign execution; maintain dashboards to track pipeline, conversion, and ROIWork with Localization teams to adapt messaging and GTM programs across global languages and marketsQualificationsBachelor's degree in Marketing, Communications, Business, or a related field.5+ years of experience in B2B SaaS or enterprise technology marketing required, with a proven track record of driving demand generation, pipeline growth, and measurable revenue impact. ERP industry experience is a plus.
GTM & ABM Strategy: Experience developing and executing go-to-market strategies and account-based marketing programs aligned with business priorities, target accounts, and revenue goals.
Self-starter and proactive approach is required to enable working both independently but also collaboratively.
Integrated Campaigns: Proven ability to plan and execute multi-channel campaigns across email, paid media, digital advertising, events, webinars, and sales-
📌 Global Revenue Marketing Manager (Valladolid)
🏢 Qad
📍 Valladolid