Strategic Finance Manager: Marketing & Growth Analytics Full time Hybrid Finance We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at integral scale, and building something that truly matters for millions of people, every day. The FP&A; team owns the financial truth of the business: the monthly update to the CFO and leadership, the long-range plan, and the ad hoc analyses that drive real decisions. B2C Topline & Growth Marketing is one of the most analytically demanding domains in the business — sitting at the intersection of revenue, paid and organic acquisition, unit economics, and geographic expansion. This is a senior ownership role. You'll lead the cross-functional FP&A; workstream for B2C marketing economics: setting the framework, owning the model, managing the partnership with Growth Marketing, and driving the narrative to the company's most senior stakeholders. A core part of the role is building the frameworks that empower Growth to move fast with the right guardrails — for channel-level investment, geo expansion, and the paid/organic relationship. End-to-end ownership of the B2C marketing economics domain across modelling, forecasting, business partnership, and executive reporting. Act as the senior Finance voice in Growth Marketing planning forums — framing the investment problem, challenging assumptions, and landing decisions with credibility. Own the B2C marketing model across paid (SEM, paid social), organic and brand,



with full accountability for forecast accuracy and the model connecting marketing inputs to acquisition, retention, and LTV. Build the scenario and sensitivity analysis that stress-tests ROI under different investment, competitive, and macro conditions. Build and own the framework quantifying the relationship between paid spend and organic performance — halo, cannibalization, and the true blended cost of acquisition. Work with BI and Growth to define and track incrementality, and identify the point at which marginal paid investment stops generating efficient lift to inform budget allocation. Lead the financial analysis behind geo expansion — sizing the opportunity, modelling the investment and ramp, and setting the return thresholds that make a market worth entering. Build the reporting that tracks new-market performance against thesis, with clear triggers to scale up or pull back. Investment framework & guardrails Act as the Finance partner on material spend decisions; identify major swings against budget and adjust forecasts in real-time. Business partnership & executive reporting Build and pressure-test the financial cases behind major marketing bets — channel shifts, brand investment, incremental spend. Lead the B2C marketing work stream in the AOP and LRP cycles, owning both the numbers and the strategic assumptions. Run rigorous channel-level analyses (CAC, LTV, payback) and benchmark against market comparables to sharpen investment logic. Actively use AI tools to automate repetitive analysis, accelerate model builds, and cut manual reporting time. 8+ years in marketing analytics, growth analytics,



or growth-focused FP&A.; ~ Experience at a high-growth B2C or marketplace business, working alongside or within a marketing analytics function. ~ Deep understanding of digital marketing economics: CAC, LTV, payback, channel efficiency, paid/organic interaction — with familiarity in MMM, attribution, and incrementality testing. ~ Ability to build investment frameworks and achieve alignment with business partners. ~ Strong financial-modelling skills, or the analytical foundation and genuine appetite to learn fast — if your marketing analytics is deep, we'll teach the finance. ~ Exceptional executive-level communicator; comfortable in Looker and advanced Excel/Google Sheets.

com , Learning & Development budget and time off for your self-development; A competitive financial package with equity, leave allowance and health insurance; We offer an attractive relocation package to join us in our Preply Barcelona Hub. Access to free mental health support platforms; Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. Dive deep

- We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. Growth mindset

- We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. Raise the bar

- We raise our performance standards continuously, alongside each new hire and promotion. Challenge, disagree and commit

- We value open and candid communication, even when we don’t fully agree. Together, we support and celebrate each other's progress. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company.

📌 Strategic Finance Manager: Marketing & Growth Analytics Location: Barcelona
🏢 Preply
📍 Barcelona