Content Specialist

Si desea saber un poco más sobre esta ocasión, o está considerando presentar su candidatura, por favor, lea la siguiente información del puesto.
Commercial LOCATION: The Content Specialist will assist with the planning and execution of the brand’s marketing strategy throughout its various online and offline touchpoints, acting as a liaison with publishers, agencies and third parties and supporting all relevant communications of the local and international marketing teams. This role is focused on a range of content-driven activities, with specific emphasis on optimizing the customer’s journey across our services and our communication channels, as well as contributing to the successful fulfillment of all content-related requirements of our brand.

As a Content Specialist, you will:

Assist with the marketing strategy for Spain, aligning local priorities with overall business objectives and commercial targets;
Assist with and develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships;
Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Spanish audiences and reflect local market dynamics;
Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery;
Utilize all applicable content formats to share a unique content experience to members and partners;
Provide writing, editing and proofreading services for recurring or ad hoc copy requests, for example new offers or products, campaigns,



newsletters and projects;
Generate tailor-made promotional content for external partners (publishers, affiliates, radio, etc.) as well as on-site promotional content on all relevant fronts of the website;
Suggest marketing copy for main and secondary campaigns, based on channel of use (banners, TVC, on-site, radio references) and optimize existing wording and messaging within a strict regulatory framework;
Work with local and international Marketing, Product and other teams in the organization;
Liaise with the HQ Content team to fulfill inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests and website/native apps maintenance/optimisation;
Ensure content’s alignment xkdbapo with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;

Degree in Marketing / Communications / Media or other relevant fields;
Excellent command of English and Spanish;
At least 3 years of agency/marketing experience;
Ideally background in sports betting content creation and/or experience in sports/online sports editorial;
Strong understanding of digital/online technology and its application;
Experience in content management systems (CMS) and SEO practices;
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Hybrid way of working
Unlimited access to Udemy & continuous training
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