About North Star Network North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. About North Star Network North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment. We're a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas. We're looking for a Content Manager (SEO) to drive organic growth across our LATAM portfolio. You own the content that drives traffic and revenue across your markets: which pages get built, which keywords they target, how they're structured, how they're updated, and how they convert. and sites, deciding where the opportunity is and turning that into a content plan that moves rankings and revenue. Production support is part of the job, but the outcome we measure you on is performance. Content-driven conversions and revenue contribution Coverage of commercial and informational keyword clusters across each geo Quality and accuracy of everything published under your markets Content Optimisation and Performance Growth Editorial Quality and Brand Standards SEO Content Strategy and Keyword Research Own the content roadmap for your markets: identify gaps, prioritise clusters, and decide what gets written and when, based on search demand and commercial value.



Map keywords to page types and build the silo structure that supports them, distinguishing money pages from supporting content. Turn research into briefs that a writer can execute without guesswork: target keyword and variants, search intent, mandatory sections, competitive angle, word budget, internal links, and E-E-A-T requirements. Monitor performance in Google Search Console, rank trackers, and analytics, and act on it: identify pages losing ground, pages stuck on page two, and queries with impressions but no clicks. Build and execute a content update programme: refresh, expand, consolidate, or prune existing pages to recover and grow positions. Perform the final editorial check on every piece: factual accuracy, brief adherence, SEO execution, readability, and brand voice. No fabricated data, no unverified claims. Enforce E-E-A-T and responsible gambling standards, and keep content aligned with the licensing and advertising rules of each LATAM market. Content that reads as AI-generated doesn't ship. Brief, assign, and manage writers, ensuring the content roadmap is delivered on schedule. Keep the Asana board accurate: statuses, deadlines, briefs, assignments. Work with the Content Writer to hand off approved content cleanly and publish on time. Align with technical SEO team, product,



and commercial stakeholders on priorities and market strategy. Basic technical SEO knowledge to identify and flag major issues, such as indexation and canonicalization problems. Proven track record growing organic traffic through content, with results you can talk through. Strong content SEO

skills:
keyword research, search intent analysis, SERP analysis, content structure, internal linking, content updates and consolidation. Comfortable working from data. Experience using SEO tools such as Ahrefs, SEMrush, or similar platforms, as well as AccuRanker Solid editorial judgement and a high bar for factual accuracy. Expert-level WordPress knowledge, with the ability to upload and format content, implement on-site changes, and ensure pages are correctly published and optimized. Native Spanish (LATAM) plus strong professional English. Experience with project management tools (Asana or similar) Working knowledge of technical SEO: enough to recognise and correctly flag an issue, and to brief the people who fix it. Experience in iGaming, sports betting, or affiliate content. Experience briefing and reviewing freelance contributors. Work on a high-profile international project in partnership with a major sports media brand. Fully remote work environment with versátil collaboration across time zones. A fast-paced, multicultural team passionate about sports and digital media. Career growth opportunities within a scaling global company. If you want a role where content strategy is judged on results rather than output volume, and you know how to turn keyword research into rankings and revenue, we want to hear from you. #

📌 SEO Content Manager (Madrid)
🏢 North Star Network
📍 Madrid