Location:
Madrid Office, Spain

Job Type
Permanent Employment, Full Time Reporting Line: Head of Marketing Spain Languages Required: English and Spanish ABOUT MIDEA GROUP Midea Group is a publicly listed Global Fortune 500 company and is the world’s leading manufacturer of home appliances. Committed to bringing innovation to life, Midea Group goes beyond smart home appliances and comprises business pillars like HVAC and Building Technologies, Robotics and Automation, Electro-Mechanical and Digital Innovation. Being ranked #231 in the 2026 General Fortune 500 List, Midea is proud of its 190,000+ employees and presence in 200+ countries, including several subsidiaries in the European market.
• 64.3 Billion USD Total Revenue in 2025
• 5.4 Billion USD Net Profit in 2024
• Global Fortune 500 #246 in 2025
• Forbes 2025 GLOBAL 2000 #184 MIDEA & TEAK INTEGRATION In April 2025, Teka Group begins its next century as part of Midea, accelerating R&D;, scaling in high‑growth markets, and deepening global synergies. The acquisition combines Midea’s technological leadership and manufacturing scale with Teka’s century‑long brand heritage and strong European footprint to deliver broader, more innovative home solutions worldwide. Backed by Midea, Teka will strengthen operations, expand into new categories, and reinforce its organizational structure and three iconic brands—Teka, Küppersbusch, and Intra. JOB MISSION The main mission of the position is to design, establish and professionalize the structure, processes and operating model for Go-To-Market, commercial channel activation and development. The role acts as a strategic link between Marketing and Sales, driving effectiveness at the point of sale (sell-in, sell-out and brand experience), as well as fostering a data-driven culture in commercial decisionmaking. DUTIES & RESPONSIBILITIES Design & Transformation
• Define and develop the structure, processes, governance and action plans of
• the Go-To-Market & Channel Development department, ensuring alignment
• with the Company’s commercial strategy and promoting process efficiency and
• standardization.




• Lead and develop the team under their responsibility, coordinating
• departmental activities and projects, and acting as a link between Marketing,
• Product and Sales to ensure aligned commercial execution.
• Manage and optimize budgets and resources allocated to channel activation,
• visibility, materials and external suppliers, ensuring their effective utilization.
• Channel & Customer Planning
• Define and oversee the execution of the annual commercial plan by channel
• and customer (Joint Business Planning), including the planning of promotions,
• incentives and commercial activities.
• Develop visibility and commercial activation plans together with key
• customers, providing the Sales team with analyses and recommendations that
• contribute to negotiations and the achievement of commercial objectives. Point of Sale (PoS)
• Define and oversee the brand presence and visibility strategy at the point of
• sale, coordinating implementation teams, POS/POP materials and display
• projects, ensuring proper execution and compliance with commercial
• agreements.
• Participate in the definition and execution of Go-To-Market plans for new
• product launches, ensuring their introduction into distribution channels,
• availability and visibility at the point of sale.
• Business Intelligence & Data Analytics
• Drive the use of Business Intelligence tools and commercial data analytics,
• including sell-in, sell-out, inventory and consumer behavior, identifying trends
• and growth opportunities and proposing actions to improve channel and
• customer performance.
• Analyze the effectiveness and profitability of commercial initiatives,
• promotions and display projects, evaluating their return on investment (ROI)




• and proposing actions for their optimization, continuation or discontinuation.
• Monitor key KPIs and objectives of the annual commercial plan, preparing
• performance reports and identifying deviations and opportunities for
• improvement to support decision-making. Sales Training & Development
• Oversee the development and execution of the annual sales and product
• training plan, including the preparation of training materials, selling points and
• technical-commercial content, ensuring alignment with the needs of internal
• teams and customers. QUALIFICATIONS
•

Education:
Bachelor’s degree in Marketing, Advertising, Public Relations,
• Business Administration or a related field.
•

Experience:
At least 8 years of experience leading Go To Market, Channel
• Marketing, Customer Development or Commercial Management functions,
• with strong knowledge of Business Intelligence, preferably within the Home
• Appliance industry. Proven experience in leading teams is essential.
• Languages: Spanish (native), English (advanced, at least C1).
• Technical Knowledge: MS Office (Word, PowerPoint and advanced Excel),
• Business Intelligence tools (Power BI, Tableau, AI). Experience with point-ofsale management tools (Roamler, Zipline, Repsly) would be an advantage.
• Skills and Competencies: Analytical skills, results orientation, project
• management, strategic thinking, team leadership, operational management,
• proactivity, communication skills, negotiation, cross-functional collaboration
• and multitasking. The position requires domestic travel for approximately 25% of the working time each month. Midea Group is an Equal Opportunity Employer where diversity & inclusion matters. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

📌 Go To Market (Madrid)
🏢 Midea Europe
📍 Madrid