Описание: Founded in 2025, Pillar has grown to a team of roughly 75 people serving over 800 construction firms. Our mission is to modernize construction management by integrating artificial intelligence, data analytics, workflow automation, and financial tools. Having established ourselves as a go-to partner for Italian SMEs, we are expanding into Spain, giving you the opportunity to shape our local market entry from the ground up.
Own market entry from zero together with central Growth and local Sales. Adapt what's proven in Italy - paid frameworks, lifecycle motion, SEO/content foundations - to the local market, rather than reinventing it wholesale.
Own local product marketing: messaging, competitive intelligence, and buyer psychology specific to construction (or adjacent regulated industries) in-market.
Partner with the central Paid vertical to launch and localize acquisition campaigns for a market with no prior performance data.
Partner with central CRM/Lifecycle to build (not just adapt) nurture flows and segmentation for a brand-new customer base.
Work hand-in-hand with local Sales as it ramps,



aligning on pipeline expectations from day one.
You have experience launching or scaling marketing in a new country/market, ideally in B2B SaaS or a sales-led business.
You're comfortable working in a matrix, leaning on specialist central teams (paid, lifecycle, SEO/content) rather than owning every lever solo.
CAC, ARR, pipeline, conversion, funnel, especially important when there's no historical data to lean on yet.
Fluent Spanish, plus working proficiency in English.
You understand - or can quickly get up to speed on - the local construction/B2B landscape: buyer psychology, regulatory triggers, competitive dynamics.
You're comfortable with ambiguity and being first: no playbook, no local team yet, no historical benchmarks.
Background in construction, real estate, or another traditional/regulated B2B industry; Experience being the "first" local hire in a market for a scaling company
Full-time permanent contract (Fijo) with comprehensive benefits, based in Barcelona and observing local public holidays.

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📌 Creative Marketing Lead (Barcelona)
🏢 Pillar
📍 Barcelona