Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. Marketing Operations Specialist (Portuguese speaker)
Location: Madrid, Spain (Hybrid)
Marketing
Employment Type: Full-time
Keyfactor is one of the world's leading companies for Machine Identity, Certificate Lifecycle Management and Public Key Infrastructure (PKI) Solutions. The company helps security teams manage cryptography as critical infrastructure by simplifying PKI, automating certificate lifecycle management, and enabling crypto-agility at scale.
In 2019, Keyfactor decided to widen its investment and acquired Redtrust, a Spanish company pioneer in the management of people's identity through the custody and management of digital certificates. Redtrust has a strong reputation for providing top-notch products and services in Spain. The expansion to the Latin American market is a natural progression for the company, which aims to meet the growing demand for secure digital signing tools in the region.
Redtrust is seeking a Marketing Operations Specialist to lead operational marketing and market research initiatives aimed at generating qualified opportunities, optimizing event participation, and gaining strategic insights into customers and markets. The role will be responsible for the end-to-end management of outreach campaigns (emailing, calls, surveys) and for producing analytical reports that support commercial and marketing decision-making. Handles day-to-day operational tasks,



including process management and performance metrics. Supports marketing teams by ensuring efficient execution of campaigns and workflows, and contributes to the optimization of marketing operations.
The position requires fluency in written & verbal Portuguese and understanding of Brazilian market.
Lead in-depth analysis of marketing performance data, identifying trends and opportunities for optimization.
Design and execute direct outreach campaigns (email and calls) to promote and invite audiences to events, webinars, and brand activities.
Ensure high-quality marketing databases by overseeing data cleansing, segmentation, enrichment, and scoring to drive scalable growth and performance optimization.
Identify and implement process improvements to optimize marketing workflows and enhance team productivity.
Manage relationships with external vendors, external agencies involved in surveys, and service providers to ensure alignment and quality execution.
Lead efforts to implement advanced segmentation strategies in the CRM, ensuring accurate targeting for marketing campaigns.
Monitor and analyze campaign and event KPIs, ensuring end-to-end performance traceability and driving continuous optimization through data-driven insights.
Plan and coordinate market research projects, including survey design, audience segmentation, execution, and results analysis.




Produce strategic reports and insights based on qualitative and quantitative data (surveys, CRM, digital campaigns, etc.), Bachelor's degree or equivalent experience in Marketing, Sociology, Business Administration, Market Research and similar areas.
Strong experience in marketing operations, data management, or process optimization.
Expert analytical and technical skills, excellent communication, and project management skills.
Proficiency in marketing tools and software. Strong knowledge of CRM and marketing automation tools (Salesforce, HubSpot, etc.).
High analytical skills and strong command of reporting tools (advanced Excel, Google Data Studio, Power BI, or similar).
Ability to lead small projects, innovate within the role, and provide training to peers.
Preferably with previous experience in B2B technology or cybersecurity environments.
Understanding of Brazilian market and fluency in Brazilian Portuguese is essential.
Fluency in Spanish and English language.
Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
Integral Volunteer Day, company non-profit matching, and 3 volunteer days off.
Monthly Talent development and Cross Functional meetings to support professional development.
Our core values are extremely important to how we run our business and what we look for in every team member:
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
We prioritize the security i

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