21 oct
|
Perrigo Company
|
Barcelona
21 oct
Perrigo Company
Barcelona
At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. As a Category Marketing Manager OTC, you will play a pivotal role in shaping the future of our organization. To succeed in this role, you will need a strong understanding of local market dynamics, consumer behavior, and the competitive landscape, enabling you to identify opportunities, anticipate challenges, and deliver sustainable growth.
Asegúrese de enviar su solicitud rápidamente para maximizar sus posibilidades de ser considerado para una entrevista. Lea la descripción completa del puesto a continuación. Deliver Business Goals & Implement the Category Marketing Strategy
Contribute to annual, quarterly, and monthly business planning cycles. ~ Lead the development of marketing activation plans with clear business KPIs, in partnership with CS&I;, Market Leads, and the local media agency. ~ Lead Analytics & the Local Category Success Model
Collaborate with Category Leads, CS&I;, Regulatory, and Central Teams to ensure alignment behind local marketing activities. Lead campaign performance tracking, analyze results, and optimize plans for continuous improvement. Feed local learnings into the central Category Success Model and Connection Planning. Drive a strong test‑and‑learn discipline across touchpoints and categories, supported by robust competitive analysis.
Contribute to monthly IMEX meetings by presenting category plans and identifying support needed to win in market. ~ Lead Category Market Analysis & Performance Tracking
Use analytics to make data‑driven recommendations for future campaigns and activities. Collaborate with Central Teams to share performance updates and competitive insights. Strong preference for extensive experience in both Marketing and Sales. Ability to thrive in a fast‑paced, dynamic environment with shifting priorities. Experience developing and implementing effective strategies, processes, and controls, including trade fund management and planning processes such as S&OP; and Stage Gate. Expertise in improving forecast models, segmentation frameworks, sales incentives, pricing strategies, and reporting tools to support channel strategy execution. Fluent English Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. xiphteb Hybrid Working Approach But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #
📌 Commercial Strategy & Implementation Category Manager (Barcelona)
🏢 Perrigo Company
📍 Barcelona