As a Global Media Data Foundation Manager, you will support Nestlé designing and deploying a robust, agile, cross-functional, cross-category, cross-geography end-to-end media data management process aligned to Nestlé standards, ensuring media data is managed as an enterprise asset, maintained with quality, and connected across marketing touchpoints to unlock analytics and business value.
Scope• General scope across businesses/categories/zones, covering marketing data for media and asset supply chain (strategy, design, execution, and embedding capability).
• Works across internal and external ecosystems including functional units, agencies, and IT/IBS delivery partners.
Priority data sources:
• Paid media, retail digital media, offline media
• Media planning to activation

Position Snapshot:

• Type of Contract: Permanent, full time local contract.

• Type of work: Hybrid.

• Language: Fluent Business English and Spanish.

• Location: Barcelona.

What you’ll do:

• Build and evolve the media data foundation roadmap, including governance, taxonomy, identifiers,



data quality standards, and interoperability across systems and partners.

• Identify gaps, risks, and transformation opportunities in the media data ecosystem, and translate them into clear strategic priorities and implementation plans.

• Ensure media data capabilities support critical business use cases such as campaign tracking, performance measurement, ROI analysis, optimization, and cross-channel reporting.

• Define and upgrade data dictionary including new KPIs with new sources of data as well as use cases. Maintain and upgrade taxonomies for specific category data sources.

• Collaborate with IT to create roadmaps for automation and AI, define needed tooling for data governance, and identify opportunities to improve data management processes

• Identify and support implementation of scalable strategic data management technologies to run marketing/media data foundations at scale.

• Oversee the day-to-da

📌 Global Media Data Foundation Manager (Esplugas de Llobregat)
🏢 Nestlé Operational Services Worldwide
📍 Esplugas de Llobregat