Job Purpose

The
Portfolio Manager
is responsible for leading the product marketing strategy, market positioning and portfolio performance of the assigned product division.

The role owns the translation of scientific evidence, biological mechanisms and product capabilities into clear, differentiated and commercially effective value propositions, claims architecture and go-to-market messaging.

As part of the company's evolving pillar-based marketing model, this position acts as the marketing and commercial strategy owner for the assigned product division, ensuring alignment with the company's overall brand, corporate narrative and communication standards.

The role owns the market positioning, product marketing strategy, value proposition, claims architecture and portfolio direction for the assigned product division. R&D; Project Managers retain ownership of technical development, scientific feasibility, project execution, technical timelines, validation activities and external research partner coordination.

Success is measured by the clarity,



differentiation and adoption of the division's positioning in the market, together with the growth, profitability and strategic development of the product portfolio.

Key Responsibilities

Product Line Strategy & Positioning
- Define and maintain the strategic positioning of the product line, ensuring a clear link between biological mechanisms, product benefits and consumer-relevant outcomes.
- Develop and update product line narratives, value propositions, claims frameworks and communication platforms for integral use.
- Ensure the product line is positioned as a biologically grounded ingestible product domain, avoiding simplistic or category-limited narratives.
- Maintain clear differentiation from adjacent product divisions and portfolio areas.
- Define product and market requirements for new product development and portfolio evolution, working with R&D; Project Managers to translate these requirements into technical project

📌 PORTFOLIO MANAGER (Madrid)
🏢 MCR International | Executive Search
📍 Madrid