Head of CRM (España)

Head of CRM (España)

20 oct
|
Bondora
|
España

20 oct

Bondora

España

At Bondora, our mission is simple: to make finance easy, transparent, and accessible for everyone.

Founded in 2008, we’ve helped more than 700,000 customers across Europe borrow and invest effortlessly through our trusted digital products.

As a rapidly growing financial technology company, we’re reaching new heights with a bold vision. We’re set to acquire a banking license, unlocking a world of possibilities for our customers. This transition will allow us to expand our lending across more EU countries and broaden our product suite to deliver even more value.

Join us on this journey and let’s build the future of finance together

What is this role about? ?
As the
Head of CRM & Customer Value Management
at Bondora, you'll own how we maximise the value of our existing customer base - not just how we communicate with them.

You'll combine
customer economics, lifecycle strategy, and CRM
to decide which customers to engage, when to contact them, what to offer, and how to make sure those decisions create real commercial value. You'll work closely with Finance, Credit Risk,



Product, Data, Engineering, Legal, and Country teams to understand what drives customer profitability and turn that into scalable journeys, offers, and decisioning.

This is a strategic, hands-on leadership role. You'll own the customer value model, lead CRM across activation, growth, and servicing, and help shape the next generation of personalised decisioning at Bondora, including the in-house capabilities we're building on top of Braze.

Your impact will be measured in
incremental customer value, profitability, repeat borrowing, and portfolio health
— not just campaign performance.

Your Main Responsibilities ?
- Own the value of the existing customer base. Deliver quarterly targets for Active Customers, Active Balance per Customer and returning originations, measured in customer value (loan net present value, LTV12) and in volume.
- Own the customer value model with Finance and Credit Risk. Main

📌 Head of CRM (España)
🏢 Bondora
📍 España

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