20 oct
|
Alten Spain
|
Madrid
20 oct
Alten Spain
Madrid
ALTEN is looking for a Senior Group Social Media Manager to join the Group Communications team on a fixed-term basis, covering maternity leave. The role will supervise international social media activities worldwide, combining strategy, editorial oversight, international coordination, advocacy, governance and performance management across a complex B2B organisation.
You will work closely with Group and local communications teams to strengthen ALTEN’s visibility, consistency and reputation across markets. You will set priorities, guide country teams, supervise key activities and ensure that social media supports both Group objectives and local realities.
THE ROLE
- Global social media strategy: manage the Group’s approach across LinkedIn, Instagram and other relevant channels, aligning business, corporate, employer-brand and reputation priorities.
- Editorial direction and content: supervise the global publishing calendar and content produced for Group channels, providing editorial direction and quality control; take a hands-on role in strategic content.
- International and team coordination: lead regular exchanges with communications teams worldwide, set priorities and provide clear guidance, shared assets and support to the Group Community Manager, local teams, contributors and external partners, enabling effective local adaptation while maintaining Group consistency.
- Campaign management: lead international campaigns from concept and briefing through production, activation and KPI follow-up, including setting up and managing selected paid campaigns through LinkedIn Ads and Meta Ads.
- Performance and reporting: manage Group and country KPI frameworks, dashboards and scorecards, translating results into practical recommendations and flagging significant performance issues.
- Leadership and employee advocacy: oversee advocacy initiatives for senior leaders, employees and ambassadors, providing positioning, editorial guidance and support while coordinating with the relevant internal teams.
- Governance and reputation: maintain and roll out the Social Media Playbook, channel standards, approval processes, graphic templates and platform access rules, ensuring ALTEN’s social media guidelines are applied consistently across markets.
- LinkedIn page ecosystem: oversee the integral page-merger programme, define market priorities and coordinate operational follow-up with local teams.
- Tools and innovation: improve workflows through platforms such as Excel, PowerPoint, Canva Enterprise, Adobe Creative Cloud and AI-assisted content tools, while maintaining strong editorial judgement and quality control.
- Management: Direct management of Group’s Community Manager and indirect management of social media teams globally.
REQUIREMENTS:
- Bachelor’s or Master’s degree in Communications, Marketing, Journalism or a related field.
- At least five years’ experience in social media, editorial content or digital communications, ideally in an international, corporate or B2B environment.
- Professional fluency in English, with excellent writing and editing skills; additional languages are an advantage.
- Strong knowledge of LinkedIn and other major social platforms, including organic publishing, audience targeting and moderation, with hands-on experience managing paid campaigns through LinkedIn Ads and Meta Ads.
- Strong editorial judgement, brand expertise and visual awareness, with the confidence to assess, challenge and refine copy, layouts, imagery and formats against brand standards.
- Comfortable using social media KPIs, dashboards and Excel-based reporting to turn data into clear recommendations.
- Experience coordinating multiple markets, senior stakeholders and overlapping projects; experience supporting leadership communications is highly valued.
- Highly organised, practical and collaborative, with a good understanding of brand governance and reputation risk and the ability to take ownership in a fast-moving international environment.
Practical information
- Fixed-term maternity cover.
- Based in Spain.
📌 Global Social Media Manager - Maternity Cover (Madrid)
🏢 Alten Spain
📍 Madrid