Product Manager, Patients and Digital Channels – Dermatology Job Title: Product Manager, Patients and Digital Channels – Dermatology Location: Barcelona Job Type: Full Time Company: Sanofi We are an R&D-driven;, AI‑powered biopharma company committed to improving people's lives and delivering compelling growth. As a Product Manager within our Dupixent Dermatology team, you will be responsible for the strategy and execution of Patients and Digital Channels in Dermatology, making a great impact on patients living with AD and PN. Main Responsibilities * Lead the strategic marketing plan for Patients and Digital Channels in Dermatology, ensuring optimal market penetration and adoption. * Develop and execute the comprehensive marketing tactical plan, aligned with global product objectives. * Coordinate effectively with other functions (especially Sales, Medical Affairs, Market Access). * Develop educational & promotional materials, GTM strategies & projects with consistent messaging and brand identity across the ecosystem.
* Establish strong partnership relationships with key stakeholders (KOLs) in the rheumatology community, capturing relevant opinions from external stakeholders to integrate into marketing strategy definition and tactical plans. * Conduct thorough market and competitive analysis, integrating all necessary information (market analysis reports, ad-hoc studies, field visits with sales teams, and consultations with key opinion leaders). * Maintain regular contact with Integral Marketing team to obtain and provide information about the local situation, competitors, strategies, markets & Glocal strategic approach. * Supervise and control the A&P; budget allocated for the brand, maximizing resources to achieve budgeted objectives. * Support sales force excellence by ensuring training and competitive tools are in place. About You * Bachelor's degree in Pharmacy or related Health Sciences; Master's or MBA preferred. * Previous experience in Marketing & Digital chann
📌 Senior Product Manager, Life Sciences (España)
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📍 España
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