As you contemplate your future you might be asking yourself Whats the next step? Start your journey with usWere seeking an experienced Online Marketing Analytics Manager to join our Online Marketing Data Analyst team in Barcelona to solve complex measurement challenges and drive meaningful business outcomes If youre ready to soar were ready to take you thereWhy eDreams ODIGEOWere the worlds leading travel subscription platformWe pioneered Prime the first and worlds leading travel subscription programme since launching in 2017Millions of Prime members every year across multiple markets5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine LiligoThis entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its membersDiversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contractsPrime members are subscribed to general travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefitsWhat you will do:The Roles Key Responsibilities and TasksAs an eDOer you will have clear objectives great challenges and a clear overview of how your work contributes to the global company project and its customers As a Online Marketing Analytics Manager in the Online Marketing Data Analyst team you will be in charge of:Partner with media stakeholders to understand business objectives and identify where measurement or deeper analysis can improve decisionmakingIndependently lead endtoend analytical projects from translating business problems into structured analytical approaches through analysis execution insight generation and stakeholder communicationPresent evidencebased recommendations clearly articulating expected business benefits tradeoffs risks and limitations and drive their adoption across the businessProactively identify and propose new analytical projects experiments and optimisation initiatives that improve business performanceOverseeing the design of a crossplatform testandlearn agenda and supporting its implementationDevelop measurement plans and analytical frameworks to evaluate the effectiveness of marketing investmentsWork closely with Data Engineering to continuously improve the marketing data landscape by identifying opportunities to enhance data quality reliability and completeness and enable new reporting views datasets and data sourcesCollaborate with the Tracking and Data Activation teams to strengthen the quality availability and usability of marketing data across platformsWhat you need to succeed: Good to haveBring your unique perspective speak up and offer disruptive solutions Youll have the opportunity to learn and grow while making a real impact on our team Heres what you need to succeed:At least 8 years of experience in Marketing Analytics ideally within a highgrowth fastpaced environmentStrong SQL skills including writing efficient complex queries across large datasetsStrong Python skills for data processing analysis automation and data visualisationExperience designing and conducting complex analytical projects from problem definition through to business recommendationStrong analytics knowledge with the ability to select and apply appropriate analytical methodologies to different business questionsExperience with experimentation and causal measurement techniques such as AB testing incrementality measurement causal inference or quasiexperimental methodsAbility to identify patterns opportunities and optimisation levers through proactive exploration of large and complex datasetsAbility to balance measurement rigor with pragmatic business constraintsExperience communicating analytical findings to senior stakeholders and influencing strategic business decisions by helping them navigate how to use the derived insights into the marketing strategyAbility to independently own complex analytical initiatives involving multiple stakeholdersExperience with marketing platforms eg Google Ads Apple Search ads Youtube Meta TikTok etc and tools like GA4 Appsflyer AppTweak or similar are beneficial but not essentialPreferred QualificationsExperience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini or other AIpowered assistantsExperimentation Mindset: Curiosity and eagerness to explore experiment with and integrate emerging AIdriven solutions into workflowsAIEnhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes and enhance productivityAdaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilitiesWhats in it for you?The best talent deserves the best benefitsAt eDO we want you to be a part of our success story and great cultureHeres what we offer:A rewarding Compensation package Prime Plus membership competitive salary and benefits package including flexible benefits performancebased bonuses birthday day off discounts and partnerships relocation support and premium equipment with rolebased selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycleContinuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access soft skills workshops tech training leadership development and more Plus enjoy a great onboarding programGrow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover grow and thrive Internal mobility opportunities let you pursue horizontal career changes and promotionsYour Wellbeing is our priority Embrace Freedom and Flexibility At eDO we value flexibility employee care and transparency We offer a hybrid homeoffice model focused on outcomes Youll be able to find the right workpersonal life balance that suits you bestWork hard party hard We believe in having fun and connecting with colleagues Join eDO for afterwork events padel tournaments parties and more Create communities based on your passions like sports and music Come to work as you are with no dress code and enjoy free fruit coffee and tea at our officesEnjoy a dynamic and healthy environment Be innovative take risks and share your ideas Our diverse and openminded teams support high performance learning and growth Youll work in an Agile mindset environment with recognition at our coreWanna take a peek into what its like to work at eDO? Follow us on and discover more about life at eDOIf you are ready for a career opportunity with unmatched benefits continuous learning and a supportive worklife balance look no further Take your career to new destinations by applying now and help our diverse inclusive and passionate team shape the future of travel nowWe are an equalopportunity employer and value diversity at our company We do not discriminate based on race religion colour national origin gender sexual orientation age marital status or disability status Our people are the key to our success Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation Dont meet every requirement? If youre excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless

📌 Online Marketing Principal Analyst (Barcelona)
🏢 Edreams Odigeo
📍 Barcelona