Responsibilities
About the Team
The TikTok LIVE Operations team focuses on driving creator engagement, monetization, and ecosystem growth through innovative LIVE experiences and data-driven operations.
We are looking for a strategic and analytical Campaign Manager who understands the Spanish creator, agency, and digital marketing ecosystem. This role will own end-to-end LIVE campaign strategy and execution, translating market insights and business objectives into measurable growth.
Responsibilities
- Campaign Strategy & Execution: Develop and execute data-driven LIVE campaign strategies tailored to different creator tiers, owning the full process from strategic planning and gameplay design to execution and performance optimization.
- Data Analysis & Business Insights: Analyze creator behavior, campaign performance, and revenue trends to identify growth opportunities, diagnose business challenges, and translate insights into actionable strategies.
- Market & Ecosystem Understanding: Stay close to the Spanish creator, agency/guild, and digital marketing ecosystem,
identifying market trends, creator needs, and opportunities to improve campaign effectiveness.
- Campaign Innovation & Growth: Design and test innovative campaign mechanics, PK activities, and incentive structures to increase creator participation, audience engagement, and monetization. Develop scalable best practices based on successful cases.
- Cross-Functional Collaboration: Partner with Creator Operations, Agency Operations, Marketing, Product, and Data teams to drive campaign execution, evaluate results, and communicate strategic recommendations.
Qualifications
Minimum Qualifications
- Bachelor's degree or above in a relevant field, such as Mathematics, Statistics, Economics, Business, Marketing, or Engineering.
- Strong analytical, strategic thinking, and structured problem-solving skills, with the ability to independently translate data insights into actionable business strategies.
- Relevant exper
📌 Campaign Strategy (Madrid)
🏢 Tiktok
📍 Madrid