Iberia Marketing Product Manager is part of Iberia MarCom team and reports directly to the Iberia MarCom Manager. He/she works in close collaboration with Iberia Retail (Office & boutiques), Communication teams to successfully execute business development initiatives for his/her perimeter. IBERIA market covers 2 countries, including 2 internal boutiques, 1 external partners´ boutique,
The key responsibility of the local Marketing Product Manager is to create the conditions for boutiques to perform, to develop each product category (securing product launches and orchestrating product range animation), and to escalate local needs. S/he executes the Maison Strategy while meeting local context & ensuring operational excellence.
Marketing Strategy
• Work closely with the Communication and Retail Teams on strategic priorities and tactical initiatives in accordance with the local product roadmap and target mixes.
• Nurture the Marketing strategy with ideas, based on local business knowledge, market intelligence and client insights
• Benchmark local competitors: collect,
• Propose local budgets & LEs from a product perspective
• Forecast novelty sales
• Participate to the yearly plan
Monthly performance monitoring / reporting
• Provide comprehensive analysis of local sales and define action plans with Retail teams
• Participate in monthly gatherings with local and regional counterparts: Marketing, Retail MarCom, Supply meeting
• Monitor the level of stock on a weekly basis to ensure a permanent qualitative and quantitative representativeness of all collections
• Share sales commitments status & manage issues if needed
New collection/Novelties launches
• Prepare & roll out product launches based on HQ's 360 toolbox
• Orchestrate all stakeholders’ contribution to Market initiatives
• Animate the product category by proactively developing tools and trainings to
📌 Marketing Product Manager (Madrid)
🏢 Van Cleef & Arpels
📍 Madrid
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