Descripción del puesto:

Tasks and responsibilities

• Analyse country performance and digital maturity using website, advertising, analytics and CRM data. Proactively identify opportunities and turn findings into clear priorities, investment recommendations and measurable actions.
• Provide direct hands-on support in building, launching and optimising Google Ads, LinkedIn, Meta and other relevant campaigns, selecting channels according to the service, market and customer journey.
• Improve SEO, website content, landing pages, forms and conversion rates. Work directly in the CMS where needed to reduce friction and turn more traffic into qualified enquiries and customers.
• Support email marketing, gated content and nurturing flows, working with country teams to improve segmentation, follow-up and progression through the digital funnel.
• Develop and apply a practical regional marketing framework covering brand building, demand generation and demand capture, adapted to local maturity and B2B/B2C customer journeys.
• Launch measurable country pilots,



manage test budgets and build business cases. Scale, adapt or stop initiatives based on performance, lead quality, service capacity and return on investment.
• Improve conversion tracking and reporting to connect marketing investment with leads, opportunities and commercial outcomes, using web analytics, CRM data and spreadsheets.
• Use AI tools in daily marketing work for research, analysis, content, campaign development and workflow improvement. Build reusable prompts and workflows, review outputs critically and use company-approved tools in line with data-handling requirements.
• Build country capabilities through hands-on working sessions, one-to-one coaching and shared campaign structures, testing approaches and AI workflows. Help teams apply improvements independently.
• Work with Sales on service priorities, capacity, buying journeys, lead quality and conversion feedback. Sales retains ownership of accounts, opport

📌 Regional Digital Marketing Manager for SEMEA (Madrid)
🏢 DEKRA España
📍 Madrid