At JPMorganChase, we are building something rare: a mobile-first digital bank designed for the way people actually live and manage their money. Our International Consumer Bank is expanding into new markets with a bold vision — and we are looking for exceptional marketing leaders to bring that vision to life locally. This is a career-defining opportunity to build a brand from the ground up in a new market, with the backing of a global institution and the agility of a digital challenger.
As Head of Marketing at JPMorganChase within the International Consumer Bank in Spain, you will serve as the senior marketing leader for the market — accountable for brand strategy, campaign planning, creative execution, and investment management across the full customer funnel. You will work at the intersection of general brand standards and local market insight, partnering closely with Growth, Lifecycle, Product, and Customer Engagement teams to build awareness, drive consideration, and convert interest into lasting customer relationships. Your work will directly shape how people in Spain discover, choose,



and engage with our brand.

Job responsibilities

• Define and lead the local marketing strategy for Spain, encompassing brand, product marketing, advertising, communications, and partnership marketing — aligned to the global International Consumer marketing organization
• Lead the full campaign planning cycle, coordinating across marketing, product, research, insight, and design teams, as well as external brand, communications, and media agency partners
• Prepare, manage, and optimize monthly, quarterly, and annual marketing investment plans, working closely with the local Growth and Lifecycle Lead to maximize budget efficiency and funnel performance
• Develop and track marketing objectives and key results across brand awareness, engagement, conversion, and customer deepening — cascading goals clearly across the team and reporting progress to senior stakeholders
• Support the deve

📌 Country Head of Marketing (Madrid)
🏢 JPMorgan Chase
📍 Madrid