Facelove
is a fast-growing DTC beauty brand in the US. We're direct-response first, the large majority of our revenue comes from paid acquisition, and every decision we make is measured against CAC, MER and contribution margin.
We're scaling quickly, and we're looking for a Head of Paid Media to own that growth: someone who has run serious spend before, knows what breaks at scale, and can build the system that gets us to the next level.
About the Role: You'll take full ownership of paid acquisition across Meta, Google, TikTok and AppLovin, managing $3–5M in monthly spend.
This is a strategy and ownership role. You'll have a team of junior media buyers who handle the implementation, from building and launching campaigns, ad uploads, naming conventions, and day-to-day platform work. Your job is to set the strategy, make budget changes, direct their work, and make sure we scale efficiently as spend grows.
What you'll own
CAC, MER and blended contribution margin across all paid channels
Spend planning and budget allocation across Meta, Google, TikTok and AppLovin
Scaling decisions:



when to push, when to pull back, and the evidence behind both
Forecasting and hitting your forecasts
Meta as the dominant channel: account structure, campaign architecture, audience and placement strategy, testing framework
Google (Brand, PMax, Shopping, YouTube) and Tiktok as diversification and incremental-volume plays
AppLovin, a serious and growing part of our mix; you'll be expected to already know how to buy here and how to scale it
Owning the mix: deciding where the next dollar goes and being able to defend it with numbers Leading the buying team
Direct a team of junior media buyers who execute your strategy in-platform
Set clear priorities, review their work, and hold the quality bar on launches
Build the SOPs, QA checks and onboarding that let us add buyers without adding chaos
Develop them, we want buyers who get better under you, and we want you to set the bar for the next hires
A

📌 Head of Paid Media (España)
🏢 Facelove
📍 España