Looking for a new opportunity at our Sales & Marketing department? We are looking for an Offer Manager for Iberia.
Purpose
• Lead the management and strategy of marketing, branding and the offer portfolio for Nexans in the Iberia BU, ensuring the development of new solutions, brand positioning and the growth of sales, market share and profitability by understanding the customer, implementing the marketing strategy and managing the portfolio end to end (P&L;).
Areas of responsibility
Offer Management:
• Define the marketing strategy for Iberia aligned with the Business Unit and, together with the Sales & Marketing Director, set qualitative and quantitative objectives for the portfolio (brand awareness, image, quality, communication and promotional pressure).
• Support the analysis of market dynamics using all sources of information such as Market Intelligence, Pricing and Merchandisers to identify profitable opportunities, new markets and offers.
• Participate in the prioritization of innovation projects and define needs based on Merchandiser, Sales and R&D.;
• Develop new offers (products and services), defining technical specifications, volumes and associated services, coordinating with R&D;, plant, sales and supply chain to optimize cost, features and time to market.
• Define offer policies and go-to-market strategies, prepare launches, lead launch and scale-up and train the sales team in the value propositions.
• Manage the full life cycle of the portfolio.
• Monitor competitors and benchmark offers in terms of price, features and cost‑oriented design.
• Analyze comparative costs between countries to identify improvements.
• Gather and analyze customer feedback, and update the portfolio and price conditions based on this feedback.
• Implement evolution in the market.
• Responsible for the profit and loss (P&L;) of her/his offers.
Marketing Plan Management:
• Define and oversee the go‑to‑market strategy for offers and the development and launch of the same.
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📌 Offer Manager (España)
🏢 Nexans
📍 España