20 oct
|
Jobgether
|
León
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Growth Marketing based in Spain. The Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands‑on leadership role combines strategic ownership of paid acquisition budgets with the development of high-impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimize customer acquisition costs and returns, and drive sustainable revenue growth through data-informed decisions. Working closely with Product, Data, creative specialists, and market teams, you will turn commercial priorities into effective campaigns and measurable results. You will also build and develop a high‑performing team while establishing a culture of continuous experimentation and creative optimization.
This is an exciting opportunity for a commercially minded growth leader who thrives in a fast‑paced, remote‑first environment and enjoys balancing strategic direction with hands‑on execution. Accountabilities * Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets. * Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross‑selling, win‑back campaigns, and re‑engagement. * Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value. * Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases. * Allocate and continuously optimize marketing budgets across channels, markets, and game titles
📌 Head of Growth Marketing (León)
🏢 Jobgether
📍 León