Exp | Min 6 years in the B2B Tech industry

My client is an intelligent assistant that helps businesses organize events effortlessly, simplifying group bookings for bars and restaurants while helping partners grow their revenue and digital visibility.

They are now looking for a Head of Sales Spain to own and scale their commercial strategy in Spain, drive revenue growth, and build a high-performing sales organization.

Develop deep knowledge of the local market: competition, pricing, legal constraints, product localization

Build and maintain the Sales Playbook (pitch, ICPs, qualification, objection handling, closing)

Adapt positioning and messaging to the Spanish market

Build dashboards to monitor pipeline, forecast, sales velocity, and performance

Ensure high data quality and disciplined Salesforce usage

Analyze performance and recommend strategic and operational improvements

Building a Scalable Sales Organization

Lead recruitment, onboarding, and ramp-up of Sales Reps





Coach the team through regular 1:1s and performance reviews

Foster a strong performance culture and continuous learning environment

Manage and align the external SDR agency with sales objectives

Act as the voice of the Spanish market internally

- Lead local market adaptation projects
- Coordinate with Account Management on retention and expansion
- At least 3 years as an Individual Contributor in Sales
- At least 2 years in a management role (Team Lead, Head of Sales, Sales Manager, etc.)
- Strong data-driven mindset: you know your numbers and how to use them to drive performance
- Experience building or significantly improving a Sales Playbook
- Strong interest in Sales Ops (tools, processes, data), ideally with hands-on experience
- Strong expertise in CRM tools (Salesforce, HubSpot) and SaaS KPIs

Remote work: 9 days per month after onboarding

Work-from-home support:

📌 Sales Team LeadB (Barcelona)
🏢 Talent-R
📍 Barcelona