Overview

Sales Representative – Spain (SodaStream)

Position Overview

The Sales Representative will be responsible for developing and executing the commercial strategy of SodaStream in Spain, with a strong focus on expanding distribution, increasing sell-out performance, and strengthening relationships with retail partners.

The role requires a highly proactive commercial profile capable of opening new accounts, developing existing customers, and driving in-store execution to accelerate category growth in the Spanish market. The Sales Representative will act as a key interface between SodaStream and retailers, ensuring optimal visibility, product availability, and promotional implementation.

Responsibilities

• Retail Sales Development
• Develop and manage relationships with national and regional retail accounts, including consumer electronics retailers, home appliance chains, supermarkets, and department stores.
• Identify and open new distribution opportunities to increase brand presence across Spain.
• Negotiate product listings, shelf placement,



and promotional activities with retail partners.
• Ensure optimal assortment and product availability across all accounts.
• Account Management
• Maintain regular contact with store managers, buyers, and retail partners.
• Monitor account performance, sales trends, and stock levels.
• Implement corrective actions when necessary to ensure sales targets are met.
• Manage Mediamarkt stores (39) as Key POS.
• In-Store Execution
• Ensure proper visual merchandising and product presentation in retail locations.
• Coordinate and execute in-store promotions, demonstrations, and product launches.
• Monitor compliance with brand guidelines and retail agreements.
• Market Intelligence
• Track competitor activity, retail pricing, and market trends.
• Provide regular feedback to the management team regarding opportunities and risks in the Spanish market.
• Identify regional opportunities for expansion or improved performance.
• Sa

📌 Sales Representative – España (Alcobendas)
🏢 PepsiCo
📍 Alcobendas