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Задачи

Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy. Put the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase. Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26. Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy. With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing. Contribute to the IAP cycle. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver. Maximise ROI from A & P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend. Ongoing management of A & P budgets,



including phasing and invoice/PO processes. Working closely with team of Activations Managers to ensure perfect execution in Key Cities and Hotspots.
Требования

Thrives on being a key contact for customers, whilst balancing internal and external priorities. Advanced in engaging and motivating others, driving joint ownership between functions (internal or external). Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player. High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum. A self-starter, with the ability to work under pressure and deal with ambiguity. Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities. Advanced in prioritization and ma

📌 Customer marketing manager in spirits (Madrid)
🏢 Bacardi
📍 Madrid