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Were looking for a Performance Marketing Product Owner MarTechto join our Marketing Measurement amp;

Data Activation area inBarcelona at eDreams ODIGEO This role sits at the intersection of Data Engineering Analytics and Media platforms ensuring that all customer interactions and marketing activities are accurately captured measured and compliant with evolving regulations If youre ready to soar were ready to take you there

Why eDreams ODIGEO
Join the worlds leading travel subscription platform

- We pioneered Prime the first and worlds leading travel subscription programme since launching in 2017
- Millions of Prime members every year across multiple markets 5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine Liligo This entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its members Diversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contracts

Prime members are subscribed to global travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefits

What you will do
The Roles Key Responsibilities and Tasks

As an eDOer you will have clear objectives great challenges and a clear overview of how your work contributes to the global company project and its customers As a Performance Marketing Product Owner in the Marketing Measurement amp;

Data Activation Team you will be in charge of:

Reporting to the Head of Marketing Measurement amp;

Data Activation you will define the dataenablement roadmap for each media platform eg Facebook TikTok Instagram YouTube and measurement partner eg Appsflyer Google Analytics You will orchestrate together with a dedicated engineering team the implementation of web and app tracking audience creation and data feeds for marketing campaigns You will also collaborate closely with Legal and Compliance teams to ensure our tracking framework remains fully aligned with GDPR and privacy requirements Define and lead the media tracking and data activation agenda setting priorities identifying opportunities and ensuring robust timely and futureproof implementations across all channels and platforms Advise marketing teams on technical feasibility and guide them on how new marketing strategies can be operationalized and measured Define specifications for event tracking across web and mobile Google Analytics Appsflyer GTM SDKs Data Layers and coordinate implementation with the dedicated engineering team Build and manage audience segments across platforms such as Meta TikTok Criteo Google Ads Microsoft Ads Apple Ads and additional DSPs Audit existing tracking implementations for accuracy completeness and compliance and establish processes for ongoing monitoring and validation Troubleshoot tracking and tagging issues working closely with development teams to identify root causes and implement fixes Conduct adhoc analyses to detect tracking gaps quantify business impact and evaluate the value of new or improved tracking implementations Document tracking setups audience definitions and compliance decisions to ensure transparency scalability and smooth handover Stay current on new products features and best practices across media and measurement platforms

What you need to succeed:
Good to have

3 years of experience in analytics implementation MarTech AdTech or closely related fields Masters degree in a technical or scientific discipline eg Computer Science Information Systems Information Technology Data Engineering Mathematics Physics Statistics Chemistry etc Expertise with implementing conversion tracking across marketing platforms pixel CAPI APIEvents Enhanced Conversions or equivalent as well as audience setup productdata feed catalogues conversion windows and attribution configurations Strong understanding of web and app analytics fundamentals including event structures conversion tracking and data layer design Experience with the tracking and measurement ecosystems of major media platforms such as Meta TikTok YouTube Google Ads Microsoft Ads Apple Ads Criteo and others Exceptional attention to detail with a rigorous approach to accuracy and qualityProblemsolving mindset with strong troubleshooting and QA capabilities
Proactive fast learner and naturally curious about data privacy tracking technologies and the evolving marketing tech landscape

Preferred Qualifications

Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini or other AIpowered assistants Experimentation Mindset: Curiosity and eagerness to explore experiment with and integrate emerging AIdriven solutions into workflows AIEnhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes and enhance productivity Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities

Whats in it for you?

The best talent deserves the best benefits

At eDO we want you to be a part of our success story and great cultureHeres what we offer:





A rewarding Compensation package Prime Plus membership competitive salary and benefits package including adaptable benefits performancebased bonuses birthday day off discounts and partnerships relocation support and premium equipment with rolebased selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle Continuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access soft skills workshops tech training leadership development and more Plus enjoy a great onboarding program Grow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover grow and thrive Internal mobility opportunities let you pursue horizontal career changes and promotions Your Wellbeing is our priority Embrace Freedom and Flexibility At eDO we value flexibility employee care and transparency We offer a hybrid homeoffice model focused on outcomes Youll be able to find the right workpersonal life balance that suits you best Work hard party hard We believe in having fun and connecting with colleagues Join eDO for afterwork events padel tournaments parties and more Create communities based on your passions like sports and music Come to work as you are with no dress code and enjoy free fruit coffee and tea at our offices Enjoy a dynamic and healthy environment Be innovative take risks and share your ideas Our diverse and openminded teams support high performance learning and growth Youll work in an Agile mindset environment with recognition at our core

Wanna take a peek into what its like to work at eDO? Follow us on LinkedIn and discover more about life at eDO

If you are ready for a career opportunity with unmatched benefits continuous learning and a supportive worklife balance look no further Take your career to new destinations by applying now and help our diverse inclusive and passionate team shape the future of travel

now

We are an equalopportunity employer and value diversity at our company We do not discriminate based on race religion colour national origin gender sexual orientation age marital status or disability status Our people are the key to our success Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation Dont meet every requirement? If youre excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless

📌 Martech Performance Marketing Product Owner (Les)
🏢 E Dreams ODIGEO
📍 Les