Role overview
As AI Programs Lead, you will own one of the two business-facing verticals within the Data & AI organisation, shaping and delivering the group’s AI and GenAI portfolio from idea to adoption. Reporting to the Chief Data & AI Officer, you will partner closely with business leaders across Marketing, Sales, Revenue Management, Operations and corporate functions to identify the AI opportunities that create the greatest guest, revenue and efficiency impact.
Based in Madrid, with flexibility to travel to Greece, this role combines strategic portfolio ownership, hands-on programme leadership and executive governance. You will decide which initiatives to pursue, build the business case, lead delivery end to end with support from horizontal technical teams and external partners, and ensure every programme delivers measurable value.

Key responsibilities
• Own the AI programme portfolio: identify, size and prioritise AI and GenAI initiatives with the business, ensuring each programme has a clear business case, roadmap, time to value, cost and resource envelope before work starts.




• Lead delivery end to end: define scope, coordinate solution architecture with the horizontal teams, manage vendor selection where needed, guide build-versus-buy decisions, and oversee pilot, rollout and adoption.
• Manage and grow the team: lead the team, develop the capability as the portfolio grows, and ensure programme management and change discipline are embedded across delivery.
• Shape what is next: assess emerging topics such as AI agents for discovery and booking, answer-engine visibility, conversational booking and other disruptive opportunities, turning them into actionable proposals with architecture and business case.
• Apply the build-or-buy rule: buy where solutions are commodity, and build or adopt hybrid approaches where differentiation matters; run RFIs and RFPs with IT and Procurement and manage selected partners.
• Prepare executive governance materials: present prio

📌 AI Programs Lead (Madrid)
🏢 Sani/Ikos Group
📍 Madrid