19 oct
|
Dekra
|
Alcobendas
We are looking for a proactive and commercially minded Regional Digital Marketing Manager to strengthen digital marketing performance and generate qualified leads and commercial opportunities across Southern Europe, the Middle East and Africa (SEMEA).
This is a senior, hands-on individual contributor role combining regional direction with direct execution. You will identify growth opportunities, build and optimise campaigns, improve digital funnels and help country teams adopt proven approaches. The role is particularly suited to someone with hands-on agency experience who enjoys working across different markets, services and business priorities.
The role sits within marketing, working closely with Sales, Digitalization and General teams. The focus is on solving practical country needs, strengthening local capabilities and scaling what works, rather than coordination alone.
Tasks and responsibilities
• Analyse country performance and digital maturity using website, advertising, analytics and CRM data. Proactively identify opportunities and turn findings into clear priorities,
investment recommendations and measurable actions.
• Provide direct hands-on support in building, launching and optimising Google Ads, LinkedIn, Meta and other relevant campaigns, selecting channels according to the service, market and customer journey.
• Improve SEO, website content, landing pages, forms and conversion rates. Work directly in the CMS where needed to reduce friction and turn more traffic into qualified enquiries and customers.
• Support email marketing, gated content and nurturing flows, working with country teams to improve segmentation, follow-up and progression through the digital funnel.
• Develop and apply a practical regional marketing framework covering brand building, demand generation and demand capture, adapted to local maturity and B2B/B2C customer journeys.
• Launch measurable country pilots, manage test budgets and build business cases. Scale, adapt or stop
📌 Regional Digital Marketing Manager for SEMEA (Alcobendas)
🏢 Dekra
📍 Alcobendas