Описание:

eDreams ODIGEO operates a integral travel subscription platform. Its Prime service is powered by a proprietary AI platform and offers members travel products including hotels, rail, flights, dynamic packages, and car rental.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи:

Define data-enablement roadmaps for media platforms and measurement partners
Coordinate the implementation of web and app tracking, audience creation, and marketing campaign data feeds with an engineering team
Collaborate with Legal and Compliance teams to align tracking with GDPR and privacy requirements
Define and lead the media tracking and data activation agenda, set priorities, identify opportunities, and ensure robust, timely, and future-proof implementations
Advise marketing teams on technical feasibility and how to operationalize and measure new marketing strategies




Define web and mobile event-tracking specifications and coordinate their implementation
Build and manage audience segments across media platforms and DSPs
Audit tracking implementations and establish ongoing monitoring and validation processes
Troubleshoot tracking and tagging issues with development teams, identify root causes, and implement fixes
Conduct ad hoc analyses to identify tracking gaps, quantify business impact, and assess new or improved tracking implementations
Document tracking setups, audience definitions, and compliance decisions
Monitor new products, features, and best practices across media and measurement platforms
Требования:

At least 3 years of experience in analytics implementation, MarTech, AdTech, or a closely related field
A master’s degree in a technical or scientific discipline
Expertise in conversion tracking, audience setup, product and data-feed catalogues, conversion windows, and attribution configurations
Strong understanding of web and app analytics, event structures, conversion tracking,

📌 Performance Marketing Product Owner for MarTech (Madrid)
🏢 Edreams Odigeo
📍 Madrid