Experteer Overview As VP Brand u0026amp; Communications, you will shape Factorial’s global brand and narrative as it pivots from HR software to AI for business. You’ll lead a multidisciplinary team across brand, creative, content, communications, and PR, partnering with Product, Marketing, Sales, and People to drive awareness, trust, and commercial impact. You’ll craft a credible differentiation in a crowded market and build scalable brand systems with local relevance. This is a high-visibility role with global reach and a clear opportunity to influence how businesses perceive and adopt Factorial’s AI-enabled capabilities.

Compensaciones / Beneficios • Own integral brand strategy, positioning, identity, tone of voice, and corporate narrative • Evolve brand from HR-focused platform to AI for Business with credibility and clarity • Define differentiation based on real product capabilities and customer value • Build a consistent global brand with local adaptation • Measure brand impact across awareness, consideration, branded demand, pipeline influence, and commercial performance • Lead creative and content functions to deliver high-quality campaigns and messaging • Develop AI-enabled workflows for speed, localization,



and quality • Collaborate with Performance Marketing and Product Marketing to support demand and growth • Own global communications strategy: media relations, executive communications, and issues management • Shape leadership visibility and thought leadership in AI and the future of work • Lead and develop a multidisciplinary team; manage budget; foster cross-functional collaboration • Partner with People to reflect internal values externally • Establish priorities, accountability, and a high-performance culture

Responsabilidades • 15+ years in brand/communications/marketing • Leadership experience in a high-growth tech company • Proven track record in brand evolution or repositioning • Experience leading multidisciplinary teams • Excellent creative/editorial judgement • Strong ability to connect brand investment to business outcomes (demand generation, pipeline) • Experience with media, industry stakeholders, and executives across markets • Strong communication skills with executive audiences and on stage • Cross-functional leadership with Product, Sales, Marketing, and Finance • Fluency in English; additional European languages are a plus

Requisitos principales • High-growth, multicultural environment • Private health insurance • Wellbeing initiatives and gym discounts • Language classes • Office perks (breakfast, fruit) • Pet-friendly office

📌 VP Brand & Communications (Barcelona)
🏢 Factorial Hr
📍 Barcelona