About The Team Revenue Marketing owns the integral engine responsible for creating and accelerating pipeline at Veriff. The team brings together Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing. We work closely with Sales and Revenue Operations to decide where to focus, how to engage priority accounts and buying groups, and how Marketing investment translates into measurable pipeline, revenue and ROI. The function also partners closely with Product Marketing, Account Management and other teams to create a coordinated go-to-market motion. The opportunity We're looking for a VP of Revenue Marketing to lead the strategy and execution of Veriff's global revenue marketing engine, with clear accountability for pipeline creation, acceleration and marketing ROI. This is a high-impact leadership role for someone who knows how to build an integrated B2B marketing engine, brings deep expertise in ABM, and can balance strategy with true hands-on execution. You'll have the opportunity to shape the strategy,



team and operating model rather than inherit a fixed playbook. What you'll achieve in your first 3 months * Diagnose the current revenue marketing engine across funnel performance, channel mix, budget, attribution and team structure, and share clear findings with Sales and RevOps. * Agree target accounts and ABM tiers across 1:1, 1:few and scaled programmes with Sales, alongside shared pipeline definitions and KPIs with RevOps. * Establish clear team priorities, KPIs and an operating rhythm, while delivering early wins such as an initial ABM pilot or improvements to website conversion. What you'll achieve by 6 months * Have integrated ABM and demand-generation programmes running across priority accounts, with measurable engagement and progression. * Deliver measurable growth in marketing-sourced and influenced pipeline against agreed targets, with investment shifted toward the channels proven to have the gr

📌 VP of Revenue Marketing (Santander)
🏢 Veriff
📍 Santander