Responsibilities * Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities. * Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners. * Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads. * Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements. * Create and coordinate Energiot’s social media presence, PR activities, and high-quality content. * Plan and coordinate Energiot’s presence at industry events. * Translate technical product concepts into clear, compelling messages for customers, partners, investors, and other relevant audiences. * Work closely with Sales, Product, Technical, and Management teams to align messaging with customer needs, product capabilities, and commercial priorities. * Support sales enablement through presentations, pitch decks, product materials, and commercial communication materials. * Conduct market research to identify trends, customer needs, competitive positioning, and market opportunities. * Define, monitor, and improve marketing KPIs. * Manage freelancers, agencies, designers, copywriters, and other external collaborators.



Qualifications * Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field. * Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech. * Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns. * Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages. * Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts. * Good understanding of SEO, website management, marketing analytics, CRM workflows, and campaign performance. * Experience using AI tools and automation to improve marketing productivity, research, content creation, and campaign execution. * Excellent written and verbal communication skills in English and Spanish. * Strong project management skills, with the ability to manage multiple priorities, stakeholders, and external partners. * Hands‑on, autonomous, and proactive mindset, comfortable working in a fast‑moving startup environment. * Strong analytical mindset and ability to connect marketing actions with commercial outcomes. #J-18808-Ljbffr

📌 Marketing Manager (Madrid)
🏢 Energiot
📍 Madrid