As you contemplate your future you might be asking yourself whats the next step? Start your journey with usWere looking for a Performance Marketing Product Owner MarTechto join our Marketing Measurement amp; Data Activation area inBarcelona at eDreams ODIGEO This role sits at the intersection of Data Engineering Analytics and Media platforms ensuring that all customer interactions and marketing activities are accurately captured measured and compliant with evolving regulations If youre ready to soar were ready to take you thereWhy eDreams ODIGEOJoin the worlds leading travel subscription platformWe pioneered Prime the first and worlds leading travel subscription programme since launching in 2017Millions of Prime members every year across multiple markets5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine LiligoThis entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its membersDiversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contractsPrime members are subscribed to global travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefitsWhat you will doThe Roles Key Responsibilities and TasksAs an eDOer you will have clear objectives great challenges and a clear overview of how your work contributes to the integral company project and its customers As a Performance Marketing Product Owner in the Marketing Measurement amp; Data Activation Team you will be in charge of:Reporting to the Head of Marketing Measurement amp; Data Activation you will define the dataenablement roadmap for each media platform eg Facebook TikTok Instagram YouTube and measurement partner eg Appsflyer Google AnalyticsYou will orchestrate together with a dedicated engineering team the implementation of web and app tracking audience creation and data feeds for marketing campaigns You will also collaborate closely with Legal and Compliance teams to ensure our tracking framework remains fully aligned with GDPR and privacy requirementsDefine and lead the media tracking and data activation agenda setting priorities identifying opportunities and ensuring robust timely and futureproof implementations across all channels and platformsAdvise marketing teams on technical feasibility and guide them on how new marketing strategies can be operationalized and measuredDefine specifications for event tracking across web and mobile Google Analytics Appsflyer GTM SDKs Data Layers and coordinate implementation with the dedicated engineering teamBuild and manage audience segments across platforms such as Meta TikTok Criteo Google Ads Microsoft Ads Apple Ads and additional DSPsAudit existing tracking implementations for accuracy completeness and compliance and establish processes for ongoing monitoring and validationTroubleshoot tracking and tagging issues working closely with development teams to identify root causes and implement fixesConduct adhoc analyses to detect tracking gaps quantify business impact and evaluate the value of new or improved tracking implementationsDocument tracking setups audience definitions and compliance decisions to ensure transparency scalability and smooth handoverStay current on new products features and best practices across media and measurement platformsWhat you need to succeed: Good to have3 years of experience in analytics implementation MarTech AdTech or closely related fieldsMasters degree in a technical or scientific discipline eg Computer Science Information Systems Information Technology Data Engineering Mathematics Physics Statistics Chemistry etcExpertise with implementing conversion tracking across marketing platforms pixel CAPI APIEvents Enhanced Conversions or equivalent as well as audience setup productdata feed catalogues conversion windows and attribution configurationsStrong understanding of web and app analytics fundamentals including event structures conversion tracking and data layer designExperience with the tracking and measurement ecosystems of major media platforms such as Meta TikTok YouTube Google Ads Microsoft Ads Apple Ads Criteo and othersExceptional attention to detail with a rigorous approach to accuracy and qualityProblemsolving mindset with strong troubleshooting and QA capabilitiesProactive fast learner and naturally curious about data privacy tracking technologies and the evolving marketing tech landscapePreferred QualificationsExperience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini or other AIpowered assistantsExperimentation Mindset: Curiosity and eagerness to explore experiment with and integrate emerging AIdriven solutions into workflowsAIEnhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes and enhance productivityAdaptability and Learning Agility:



Enthusiastic about continuously learning and quickly adapting to new AI features and capabilitiesWhats in it for you?The best talent deserves the best benefitsAt eDO we want you to be a part of our success story and great cultureHeres what we offer:A rewarding Compensation package Prime Plus membership competitive salary and benefits package including flexible benefits performancebased bonuses birthday day off discounts and partnerships relocation support and premium equipment with rolebased selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycleContinuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access soft skills workshops tech training leadership development and more Plus enjoy a great onboarding programGrow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover grow and thrive Internal mobility opportunities let you pursue horizontal career changes and promotionsYour Wellbeing is our priority Embrace Freedom and Flexibility At eDO we value flexibility employee care and transparency We offer a hybrid homeoffice model focused on outcomes Youll be able to find the right workpersonal life balance that suits you bestWork hard party hard We believe in having fun and connecting with colleagues Join eDO for afterwork events padel tournaments parties and more Create communities based on your passions like sports and music Come to work as you are with no dress code and enjoy free fruit coffee and tea at our officesEnjoy a dynamic and healthy environment Be innovative take risks and share your ideas Our diverse and openminded teams support high performance learning and growth Youll work in an Agile mindset environment with recognition at our coreWanna take a peek into what its like to work at eDO? Follow us on LinkedIn and discover more about life at eDOIf you are ready for a career opportunity with unmatched benefits continuous learning and a supportive worklife balance look no further Take your career to new destinations by applying now and help our diverse inclusive and passionate team shape the future of travel nowWe are an equalopportunity employer and value diversity at our company We do not discriminate based on race religion colour national origin gender sexual orientation age marital status or disability status Our people are the key to our success Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation Dont meet every requirement? If youre excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless

📌 Martech Performance Marketing Product Owner (Les)
🏢 E Dreams ODIGEO
📍 Les