Team: Growth & Experiments Reports to: Head of Growth & Experiments Language: English & Spanish We’re looking for a CRM Lead to turn CRM into a true growth engine for Magnific - not just a communication channel. About Magnific Magnific is a global leader in visual content and AI-powered creativity. Our mission is to democratize design and unlock creative potential at scale. With over 1 million monthly subscribers worldwide, we help individuals and enterprises create, scale and innovate with AI - and we’re at the center of a creative industry being reshaped in real time. The role This is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results. You’ll build lifecycle programs that move the metrics that matter - activation, conversion, retention and expansion - and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration. * Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement. * Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back. * Set clear success metrics tied to user value, revenue and growth - moving beyond opens and clicks. * Build actionable audience segments using behavioral, product and customer data. * Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts. * Use AI throughout the workflow - copy, creative, segmentation, analysis and automation - to increase speed, quality and personalization without adding unnecessary complexity. * Turn campaign and lifecycle performance into business insights and share learnings across the Growth team. * Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging. * Evolve our CRM stack, data flows and operating processes in collaboration with technical teams. What we’re looking for * 3+ years of hands-on experience in CRM, lifecycle or retention marketing, ideally in a product-led or subscription business.



* A growth mindset: you see CRM as a driver of revenue and user value, and measure your work by its impact on business metrics. * Strong analytical skills and confidence using SQL for segmentation and self-serve analysis. * Experience designing automated lifecycle journeys and running structured experiments. * Practical knowledge of email production, including HTML and deliverability fundamentals. * Fluency with AI tools for content generation, analysis and automation, plus a builder mindset for integrating AI into CRM workflows. * High ownership, autonomy and comfort working through ambiguity in a fast-moving environment. * Full professional proficiency in English. Nice to have * Experience in a high-growth consumer or SaaS environment. * Hands-on knowledge of Salesforce Marketing Cloud, including AMPScript. * Experience with product analytics tools and event-based data. * Professional proficiency in Spanish. Why join Magnific? * Own a business-critical function with direct visibility into its impact on growth. * Help shape how a global AI product engages and retains more than one million monthly subscribers. * Work with an ambitious international team of creatives, designers, technologists and AI researchers. * Build in a fast-moving environment where experimentation, initiative and strong execution matter. * Remote or hybrid work model and real flexibility. * Private health insurance * 23 days of vacation + December 24th and 31st off * Day off on your birthday * Adaptable hours and work environment * Ongoing learning and development opportunities. * In-house English and Spanish lessons. * Fully stocked office canteen with soft drinks, natural juices, snacks, fruit, and more. * Free lunch at the office. * Subsidy for mental health and psychological support. If you want to build an AI-first CRM function with real ownership and measurable impact, we’d love to meet you. Be Magnific. Magnific is committed to building a diverse and inclusive team. We welcome applications from people of all backgrounds and evaluate every candidate based on their skills, experience and potential. #J-18808-Ljbffr

📌 CRM Lead (Madrid)
🏢 Magnific
📍 Madrid